CTWA in Gallabox

CTWA can skyrocket your leads, cut costs, and convert hot leads effortlessly. Find out how to kickstart your CTWA Campaign on Gallabox !

Click-to-WhatsApp (CTWA) ads make it easier than ever to turn social media engagement into real-time WhatsApp conversations. CTWA ads can appear on Facebook and Instagram — Gallabox tracks and manages leads from both platforms.

With Gallabox, you can:

1. Create Campaigns

2. Run these ads

3. Track their performance

4. Manage incoming leads

And even optimize these leads via Conversions API (CAPI)!

Why Use CTWA Ads?

1. Reach customers on Facebook and Instagram Your ads can appear across Facebook Feed, Instagram Feed, Instagram Stories, and Messenger — reaching your audience wherever they spend time.

2. Faster Lead Generation Customers can connect with you instantly through WhatsApp, leading to quicker responses and higher conversion potential.

3. More Affordable Leads Reduce your cost per lead by up to 60% by focusing on high-intent users already interested in your offering.

4. Higher Quality Conversations CTWA helps you identify serious prospects early on so your team can prioritize them for better results.

5. Instant Access to Contact Info When someone clicks your ad and starts a conversation, you instantly get their name and WhatsApp number—no extra steps needed.

6. Simplified Ad Tracking Gallabox handles the tracking for you. No manual setup or confusion—just clear visibility into what’s working.

Setup Checklist for CTWA

Before launching your first CTWA campaign through Gallabox, make sure the following are ready. These requirements apply whether your ads run on Facebook, Instagram, or both:

1. A Verified Facebook Business Manager Your Facebook Business Manager must be verified.

2. An Active Facebook Page This is a required part of running any Facebook or Instagram ad.

3. A Valid Facebook Ad Account Your ad account should be active, with a working payment method attached to Meta.

How Gallabox Tracks CTWA Leads

Once your campaign is live and users begin interacting with your ad, Gallabox helps you stay organized and informed through CTWA Tagging and a 72-Hour Ad Engagement Window.

CTWA Tagging

Whenever a customer initiates a chat by clicking on your CTWA ad:

• A “CTWA” tag is added to that conversation and you will see this tag in both the chat list and inside the conversation.

• Hover over the tag to see: “This conversation was initiated through the CTWA ad.”

The CTWA tag appears only for the first interaction triggered by the ad. If the conversation is resolved/closed and restarted later, the tag will disappear. This action will close the Ad Engagement Window.

Ad Messaging Window

When a customer clicks your CTWA ad and starts a conversation, Meta provides a 72-hour free entry-point conversation window — meaning Meta does not charge a per-message fee for that conversation during this period. This is a significant cost benefit over standard WhatsApp Business API messaging. Gallabox displays a countdown timer in the conversation so your team can respond and engage within this window.

Please note:

• The timer begins once your team responds to the customer.

• It shows how much time is left in the free messaging window.

Automatic Source Tracking

If a new contact is created through a CTWA conversation, Gallabox automatically logs key details under the contact’s profile:

• Contact Created Source: CTWA

• Source ID: Ad ID

• Source URL: The link from which the customer clicked

These fields appear only if your account has had at least one CTWA conversation. These fields are not editable, ensuring consistent data tracking