Conversation Pricing
Discover how META's pricing works for conversations with customers. They don't charge per message, but instead base it on the type and duration of the conversation. Find out more here.
Overview
META don't charge you for every single message you send. Instead, they charge for the conversations you have with your customers. A conversation is like a chat that lasts for 24 hours between you and a customer.
Categories
Conversations fall into categories. There are four types:
Marketing: When you send messages about promos, updates, or invites.
Utility: These help with specific requests, like confirming transactions.
Authentication: Used to verify users, like one-time passcodes during login.
Service: To help you solve customer questions.
Customer Service Window
When a customer messages you, there's a 24-hour timer. While it's running, you can send different types of messages. During this duration, businesses can converse with the customers in any free-form or normal text messages. After 24 hours, you can only send template messages.
Conversation Duration
Most conversations last 24 hours. If a new conversation starts, it resets the timer. But free-entry point conversations have a 72-hour timer.
Other than service conversation, all other conversation initiated from the business end needs to be done by sending a template.
On sending a template message now, each of the templates opens up a 24-hour window of that type of conversation
Once the message is delivered, the pricing will be charged based on the conversation type window opened.
If a customer replies, a business can then send any free-form or normal text messages
If a business sends a marketing template at 9am and a utility template at 10am, two conversation windows will open up and charged accordingly. To understand the pricing with its use cases, check out this document
Free Tier Conversations
You get 1,000 free service conversations every month. They reset at the beginning of each month.
Free Entry Point Conversations
These start when a customer messages via a Click to WhatsApp Ad or a Facebook Page Call-to-Action button. It lasts 72 hours, and you can send any message in that time without extra charges.
When a free entry point conversation is opened, it automatically closes all other open conversations between you and the customer, and no new conversations will be opened until the free entry point conversation expires.
WhatsApp Conversation Pricing in USD
Argentina
0.0711
0.0469
0.0422
0.0363
Brazil
0.0719
0.0403
0.0362
0.0345
Chile
0.1022
0.0674
0.0606
0.0522
Colombia
0.0144
0.0098
0.0089
0.0069
Egypt
0.1234
0.0790
0.0711
0.0741
France
0.1647
0.0883
0.0795
0.0988
Germany
0.1570
0.0981
0.0883
0.0942
India
0.0114
0.0048
0.0048
0.0046
Indonesia
0.0473
0.0230
0.0345
0.0219
Israel
0.0406
0.0216
0.0194
0.0207
Italy
0.0795
0.0483
0.0435
0.0444
Malaysia
0.0989
0.0230
0.0207
0.0253
Mexico
0.0501
0.0306
0.0275
0.0121
Netherlands
0.1837
0.0920
0.0828
0.1025
Nigeria
0.0593
0.0367
0.0330
0.0357
Pakistan
0.0544
0.0291
0.0262
0.0163
Peru
0.0808
0.0482
0.0434
0.0206
Russia
0.0922
0.0549
0.0493
0.0458
Saudi Arabia
0.0467
0.0290
0.0260
0.0224
South Africa
0.0436
0.0230
0.0207
0.0193
Spain
0.0707
0.0437
0.0393
0.0424
Turkey
0.0125
0.0107
0.0095
0.0035
United Arab Emirates
0.0391
0.0228
0.0205
0.0219
United Kingdom
0.0811
0.0458
0.0412
0.0446
North America
0.0288
0.0173
0.0155
0.0101
Rest of Africa
0.0259
0.0184
0.0166
0.0417
Rest of Asia Pacific
0.0842
0.0543
0.0489
0.0258
Rest of Central & Eastern Europe
0.0989
0.0712
0.0641
0.0288
Rest of Latin America
0.0851
0.0568
0.0512
0.0486
Rest of Middle East
0.0392
0.0228
0.0205
0.0251
Rest of Western Europe
0.0681
0.0483
0.0435
0.0457
Other
0.0695
0.0389
0.0350
0.0167
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