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WhatsApp's Official Business Account (OBA) signifies authenticity and credibility for brands. Find out how to get verified and the advantages it brings to your business.
Last updated
WhatsApp's Official Business Account (OBA) signifies authenticity and credibility for brands. Find out how to get verified and the advantages it brings to your business.
Last updated
WhatsApp's Official Business Account (OBA) is a prestigious recognition for brands and entities, indicating their authenticity and well-known presence. Here's what you need to know about OBAs, how to attain one, and what it means for your business:
The Official Business Account receives a green checkmark badge on its profile.
In the chat list, chat screens, and contacts view, the business name is displayed instead of the phone number, even if the user hasn't added the business to their address book.
This checkmark signifies WhatsApp's verification that an authentic, reputable brand owns the account.
OBA status is not purchasable. It is conferred to selected businesses by WhatsApp based on specific criteria.
The decision to grant OBA status hinges on factors like notability. WhatsApp seeks well-known and frequently searched brands or entities.
Notability, in this context, doesn't reflect the business's authenticity but its significant online presence, particularly in news articles from publications with substantial audiences. Paid or promotional content is not considered for review.
Official business accounts are associated with specific phone numbers and display names.
If the display name is changed after obtaining OBA status, the account must go through the approval process once more.
OBA approval for a WhatsApp Business Account does not extend to more than 1 numbers associated with that account, particularly if those numbers have different display names. In such cases, it's advisable to update display names for the child brands as follows: '{{sub-brand name}} by {{notable name}}'.
To apply for an Official Business Account, you must meet the following criteria:
2-factor verification enabled for your WhatsApp API Number.
A valid Meta Business ID with a Verified Business Manager.
Adherence to WhatsApp's policies, especially its Commerce Policy.
Reach Quality Tier 2 (The quality rating must be ‘high’ at the time the application is made and the minimum Messaging Limit is 1k), denoting a high-quality business account.
Has a substantial presence in online news articles (at least 5 external media coverage links from newspapers, magazines, etc.).
If your company fulfills these requirements, you can submit your application for an Official Business Account.
Fill out the required information like your Business Website, Reason for requesting, up to 5 supporting links to show that the business is notable, Business Name in it's original language, and Facebook Page.
Once Facebook reviewed your request, you will receive a notification if your account has been granted OBA or not. If your request is rejected, you can submit a new request after 30 days.
Successful applications result in an automatic upgrade to OBA status, requiring no further action. However, WhatsApp does not guarantee OBA status for all applicants.
If your OBA request is denied, it indicates that WhatsApp's Meta team has reviewed your account and determined it's not eligible for OBA status at that time.
While awaiting OBA status, businesses can enhance their online presence and reapply after a 30-day waiting period.
Despite OBA status, businesses have access to a business profile associated with each phone number. This profile includes details like a profile picture, email, website, and business description, all of which are editable.
Facebook do not grant Official Business Accounts to business employees, test accounts, and Business App. Official Business Accounts are only available to UPI Platform users since accounts on the Business App do not go through Business Verification.
Please note your Business Verification needs to be completed before applying for OBA Status .
Go to WhatsApp Channel on your Gallabox Account. Navigate to Apply Green Tick section. Click on Apply for Green tick button.
You will be redirected to your Business Manager. Navigate to Account tools > Phone numbers > Settings of Phone Number (the number for which you want the OBA Status ).
