# Conversion Events ### Overview This card introduces dedicated **Lead** and **Purchase** event nodes inside Gallabox’s CTWA-based bot builder. Until now, tracking key actions like lead generation or completed purchases required workarounds using tags — now, it’s as simple as dragging and dropping an event node into your flow. With this nodes, you can trigger lead or purchase events directly from a bot conversation, customize key properties like currency and order value, simplifying how you track and analyze conversions — all without leaving the bot builder. Whether you're capturing a new inquiry or logging a completed transaction, these events make automation easier and smarter. Perfect for sales and marketing teams looking to drive better outcomes with less manual effort. ### STAY TUNED!!! --- # Agent Instructions: Querying This Documentation If you need additional information that is not directly available in this page, you can query the documentation dynamically by asking a question. Perform an HTTP GET request on the current page URL with the `ask` query parameter: ``` GET https://docs.gallabox.com/bots/bot-actions/conversion-events.md?ask= ``` The question should be specific, self-contained, and written in natural language. The response will contain a direct answer to the question and relevant excerpts and sources from the documentation. Use this mechanism when the answer is not explicitly present in the current page, you need clarification or additional context, or you want to retrieve related documentation sections.