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Who can use this?
  • Gallabox users with Bot Builder access.
  • Roles: Owners and Admins — ice-breakers and CTAs are configured in the Chat AI Agent settings.
Ice-breakers and CTAs are configured inside your Chat AI Agent’s Web Widget Settings, not in a separate section. They only appear in the Web Chat widget — not on WhatsApp or Instagram.

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Plan Availability

Available on all Gallabox plans.

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What are Ice-breakers?

Ice-breakers are pre-set questions that visitors can click to start a conversation — instead of having to type something from scratch. They reduce the friction of starting a chat and guide visitors toward the most common use cases. Example ice-breakers:
  • “What are your pricing plans?”
  • “Do you offer a free trial?”
  • “How do I get started?”
  • “I have a billing question”
When a visitor clicks an ice-breaker, it sends that question as the first message in the chat — and the Chat AI Agent responds accordingly.

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What is the CTA Button?

The CTA (Call-to-Action) button is a single button inside the widget that visitors can click to take a specific action — such as “Book a Demo”, “Start Free Trial”, or “View Pricing”. Unlike ice-breakers (which start a conversation), the CTA button links out to an external URL. Example CTAs:
  • “Book a Demo” → links to your booking page
  • “Start Free Trial” → links to your signup page
  • “View Pricing” → links to your pricing page
The CTA button always links to a URL — it can’t trigger a WhatsApp handoff directly. If your goal is to route visitors to WhatsApp, use Handoff Configuration instead (see Website Analytics — Handoff to WhatsApp), which is a separate, independent setting.

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How to Set Up Ice-breakers

  1. Go to AI Agents and Bots in the left navigation of Gallabox.
  2. Open a Chat AI Agent that has Web selected as a channel.
  3. Click Settings on the agent.
  4. Click Web Widget Settings.
  5. Scroll to Ice-breakers.
  6. Toggle Show ice-breakers to on.
  7. Add your questions — one per line.
  8. Click Save.

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Best Practices for Ice-breakers

  • Keep them short — 3–8 words max. Visitors scan, they don’t read.
  • Match your top use cases — look at your inbox to see what visitors most often ask about.
  • Use the visitor’s language — not product jargon. “How much does it cost?” not “What is your pricing tier structure?”
  • You can add up to 3 — Gallabox caps ice-breakers at 3 per widget, so pick your highest-value questions.

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How to Set Up the CTA Button

  1. Go to AI Agents and Bots → [Your Agent] → Settings → Web Widget Settings.
  2. Scroll to CTA Button.
  3. Toggle Enable CTA Button to on.
  4. Fill in:
    • Button text — e.g., “Book a Demo”
    • Redirect URL — the page the button links to (required once the CTA is enabled)
    • Button colour — optional, falls back to your brand colour
  5. Click Save.
Gallabox supports one CTA button per widget — there’s no way to add multiple.
Pro tip: Use the CTA button to drive visitors toward your single highest-value action. If your conversion goal is demo bookings, make it “Book a Demo.” If it’s signups, make it “Start Free Trial.” Track CTA clicks in your Website Analytics dashboard to see how it’s performing.

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Example

Scenario: You run a project management SaaS and want to use ice-breakers to qualify visitors before they start chatting — so the Chat AI Agent knows whether they’re a trial user, a paying customer, or a prospect evaluating the tool. Here’s how you’d set it up:
1
Go to AI Agents and Bots → [Your Agent] → Settings → Web Widget Settings.
2
Enable Ice-breakers and add:
  • “I’m already a customer and need help”
  • “I want to start a free trial”
  • “I want to talk to sales”
  • “I’m evaluating your tool”
3
Enable the CTA Button and set it to:
  • “Start Free Trial” → links to https://yoursite.com/signup
4
Set the agent’s instructions to use the ice-breaker response to route the conversation appropriately — existing customers get routed to support, trial users get routed to onboarding, and prospects get routed to sales.

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FAQs

Not natively — the same ice-breakers apply to all pages where the widget is embedded. To show different ice-breakers on different pages, embed different Chat AI Agents (with different configurations) on different pages.
The ice-breaker sends the question as a message, just as if the visitor had typed it. If the Chat AI Agent isn’t responding, check that: (1) the agent is active and published, (2) the agent is assigned to the conversation, (3) the AI credits balance is not exhausted.
No — the CTA button always links to a URL, and that URL is required once the CTA is enabled. To let visitors escalate to WhatsApp, configure Handoff Configuration separately (see Website Analytics — Handoff to WhatsApp) — it’s independent of the CTA button and can run alongside it.
Ice-breakers are capped at 3 per widget. The CTA button is a single button — there’s no way to add more than one. Pick your highest-value options for each.