Shopify Template Variables for WhatsApp Messages

When creating WhatsApp message templates with Shopify integration, you can personalize messages using dynamic variables. These variables pull real-time data from your Shopify store, orders, and checkout information.

Use the below listed dynamic variables to personalize your WhatsApp messages based on customer orders, checkout events, and refunds from Shopify.

🛒 Order Variables

Label	Variable	Description	Sample Value
Order ID	{{shopify_order_id}}	Unique ID of the customer’s order	4589327832
Customer Name	{{shopify_customer_name}}	Billing name or customer’s first name	Jane Doe
Price	{{shopify_order_price}}	Order amount with currency	USD 299.00
Brand Name	{{shopify_brand_name}}	Name of your Shopify store	GadgetZone
Order Name / Number	{{shopify_order_name}}	Shopify-generated order reference	#1001
Order Items	{{shopify_order_items}}	List of purchased items	1x iPhone 15 Pro, 2x AirPods Pro
Product Items	{{shopify_product_items}}	Product names from the order	iPhone 15 Pro, AirPods Pro
Total Price	{{shopify_total_price}}	Total amount including product price, shipping charges, and taxes	INR 1250.00
Sub-total Price	{{shopify_sub_total_price}}	Product price only, excluding shipping charges and taxes.	INR 1000.00

🧾 Checkout Variables

Label	Variable	Description	Sample Value
Checkout Token	{{shopify_checkout_token}}	Unique checkout session ID.	chkt_92817
Checkout URL	{{shopify_checkout_url}}	Link to resume abandoned checkout.	https://mystore.com/checkout/92817
Checkout Customer Name	{{shopify_checkout_customer_name}}	Customer name from shipping details.	John Smith
Items	{{shopify_checkout_items}}	Products and quantities in checkout.	1x MacBook Air, 1x Magic Mouse
Checkout Price	{{shopify_checkout_price}}	Total price for the abandoned cart.	USD 1199.00
Product Name	{{shopify_product_name}}	Main product in checkout/cart.	MacBook Air
Product Image	{{shopify_product_image}}	Image URL of product in checkout.	https://.../macbook.jpg
Brand Name	{{shopify_brand_name}}	Store or business name.	TechHouse

💸 Refund Variables

Label	Variable	Description	Sample Value
Customer Name	{{shopify_refund_customer_name}}	Name on the refunded order.	Alice Green
Refund Amount	{{shopify_refund_amount}}	Total refund amount processed.	USD 89.99