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Once a message is charged, the rate depends on your customer’s country — read from their phone number’s country code, not from where your business is.
Your billing currency picks the tab. Your customer’s country picks the row. Never the other way around.Example: a business billed in INR sending a Marketing template to a UK number reads the UK row on the INR tab.
The rates below take effect October 1, 2026. Until September 30, 2026:
  • Service messages are free. Read the Service column as 0.
  • Utility templates inside the 24-hour service window are free.
  • 17 markets bill at different rates — every rate that moves is listed in the October 1, 2026 entry under Rate card history.
The other 30 markets don’t change, so their rows are correct today as well. For what changes and why, see What changes on October 1, 2026.
Countries not listed fall under the Other row at the bottom of each tab. To find which row a specific phone number bills at, see Country calling codes. In the tables below, bold marks a rate that changes in the October 1, 2026 update, and a * after a country name means it becomes its own market in that update — until then it bills at its regional Rest of or Other rate.

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Rates by country

About the Service column. Service messages are your free-form replies inside the 24-hour service window. They’re free until September 30, 2026. From October 1, each business phone number gets 1,000 free service messages a calendar month; past that, each one costs the rate in this column, which matches the Utility rate in every market.

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Authentication-international rates

The Authentication rates above assume you’re sending the passcode to a number in the same country your business is based in. Send across a border into one of 18 markets — across South Asia, Southeast Asia, the Middle East, Africa and Central Asia — and a separate, higher authentication-international rate can apply instead. It only kicks in once all three are true:
  • Your business is based in a different country than the recipient.
  • Meta has deemed your business eligible — triggered by sending more than 750,000 messages outside the service window in a rolling 30-day period to these markets, counted across all your WhatsApp Business Accounts.
  • The message is delivered on or after your start time, which Meta sets 30 days after you become eligible and tells you by email.
Eligibility is permanent. Once Meta deems your business eligible, the authentication-international rate applies to every cross-border Authentication template from your start time onward — even if your volume later drops.
Most accounts are never affected. 750,000 messages in 30 days is far beyond typical Gallabox volume, so nearly every account only ever pays the standard Authentication rate in the table above.If you do send at that scale and need the authentication-international rates for your markets, contact Gallabox support — we’ll share the current rate card for the countries you send to.

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Rate card history

Meta only changes pricing on the first day of a quarter — January 1, April 1, July 1, or October 1 — and gives at least one month’s notice. Newest first.

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October 1, 2026

Two things that are free today start costing money:
  • Service messages begin billing at your customer’s Utility rate, after the first 1,000 per phone number each calendar month.
  • Utility templates sent inside the 24-hour service window begin billing, from the first one. The 1,000 allowance doesn’t cover them.
Marketing and Authentication templates are unaffected — they’re already charged. Eight markets change rates: Nine markets become standalone: Bangladesh, Iraq, Kazakhstan, Kuwait, Morocco, Nepal, Oman, Sri Lanka and Ukraine. Until October 1 each bills at its regional Rest of or Other rate, per the country calling code mapping; from October 1 they bill at their own rows above. Bangladesh, Iraq, Nepal and Sri Lanka get lower Utility and Authentication rates than their old regional rate; Kazakhstan, Kuwait, Morocco, Oman and Ukraine get higher ones. All nine also gain an authentication-international rate. No existing authentication-international rate changes.

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July 1, 2026

Nine markets moved out of their regional rates onto standalone pricing: Hong Kong, Hungary, Italy, Poland, Qatar, Romania, Singapore, Spain and the United Kingdom. Poland’s rates went down; the rest went up.