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Once a message is charged, the rate depends on your customer’s country — read from their phone number’s country code, not from where your business is.
Your billing currency picks the tab. Your customer’s country picks the row. Never the other way around.Example: a business billed in INR sending a Marketing template to a UK number reads the UK row on the INR tab.
Service messages bill at the same rate as Utility — use the Utility column for those too. Countries not listed fall under the Other row at the bottom of each tab.
Bold rows changed from the previous rate card. A * after a country name means it’s newly listed as its own market — it used to fall under a “Rest of” row.

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Rates by country

Rates below are effective October 1, 2026.

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Authentication-international rates

The Authentication rates above assume you’re sending the passcode to a number in the same country your business is based in. Send across a border into one of the markets below and a separate, higher authentication-international rate can apply instead. It only kicks in once all three are true:
  • Your business is based in a different country than the recipient.
  • Meta has deemed your business eligible — triggered by sending more than 750,000 messages outside the service window in a rolling 30-day period to these markets, counted across all your WhatsApp Business Accounts.
  • The message is delivered on or after your start time, which Meta sets 30 days after you become eligible and tells you by email.
Eligibility is permanent. Once Meta deems your business eligible, the authentication-international rate applies to every cross-border Authentication template from your start time onward — even if your volume later drops.
Most Gallabox accounts never reach 750,000 messages a month and will only ever pay the standard Authentication rate above.