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Who can use this?
  • Owners, Admins, and roles with WhatsApp Templates access.
  • A connected WhatsApp channel is required.
Use Custom marketing for offers, announcements, and re-engagement. That is a different option from Carousel, Limited Time Offer, and Product marketing. The editor is the same screen as Custom utility. The Category you pick is what Meta reviews and bills. A discount in Utility will be rejected or recategorised.

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Plan Availability

Available on all Gallabox plans. Billed as a Marketing template on every send. See Message Credits.

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Create the template

Go to WhatsApp → Templates, click Create New Template, and pick Custom marketing. Name it, pick the Channel and Language, then fill the body, header, STOP footer, and buttons. Click Submit for approval. Template name is lowercased. Spaces become underscores. Maximum 60 characters. You cannot change it after you submit. Example: weekend_offer_en. To duplicate, test, or send after approval, see Manage templates.

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Message body

Maximum 1,024 characters. Click Add variables for {{name}}, {{email}}, or {{phone}}, or Add Custom for your own placeholder. Every variable needs a sample. Put text before the first variable. See Variables.

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Rewrite with AI

Click AI Rewrite above the body if you want a suggestion. Compare Your content and AI content, then Apply AI content, Rewrite again, or Apply original. Nothing changes until you apply. This uses AI credits. See AI Wallet. AI Rewrite does not check Meta policy. Keep the message as marketing, and keep STOP. Optional. Appears above the body.
  • None
  • Text (up to 60 characters, one variable allowed)
  • Image, Video, or Document (upload a sample)
  • Location (a map pin you set now)

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Location header

Pick Location, then fill the pin before you submit.
  1. Name (required, maximum 100 characters). Example: Central Park.
  2. Address (required, maximum 500 characters).
  3. Location: Search Location, or Latitude & Longitude.
  4. Optionally click View in Map.
Gallabox stores that pin on the template. Every send uses it. Duplicate the template if you need a different address. WhatsApp only supports a static pin, not a live location. Location is also available on Custom utility. It is hidden on Carousel, Limited Time Offer, Product marketing, Payment, and Authentication. Maximum 60 characters. No variables. Gallabox pre-fills: Reply with ‘STOP’ to unsubscribe from marketing messages. You can change the wording. Keep a STOP line. Meta rejects marketing templates with no way to opt out. Carousel and Limited Time Offer have no footer. That is a Meta rule.

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Buttons

Click Add a button. Up to 10 buttons. Button text up to 25 characters. More than three buttons show as a list in WhatsApp.

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Coupon code

One per template. The label is Copy code. You cannot change it. Sample code is what Meta reviews. Maximum 15 characters. Example: GET50OFF. Fill the live code when you send. This is not a Limited Time Offer. Use that type when you need a countdown. For one-time passwords, use Authentication, not this button.

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Form

One per template. Pick the form in Select form. Drafts are for testing. Publish under Forms before you send to customers. Set the button text. Optional icon: Default, Document, Promotion, or Review. On URL buttons, turn on Track link clicks to see tap counts in broadcast analytics and message trackers.

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Variables

Gallabox uses named variables. Email and phone are hidden from roles that cannot view personal information. Add Custom inserts {{variable_1}}. Rename it. You supply the value when you send. Variable names: 50 characters max. A variable at the very start of the body is a common rejection.

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FAQs

No. The pin is saved on the template. Duplicate it to change the address.
No. Duplicate it under a new name. See Manage templates.