WhatsApp Templates
Learn how to create effective WhatsApp message templates for marketing. Follow guidelines, avoid restricted content, and get your templates approved hassle-free.
Last updated
Learn how to create effective WhatsApp message templates for marketing. Follow guidelines, avoid restricted content, and get your templates approved hassle-free.
Last updated
WhatsApp marketing relies on message templates, which are pre-approved messages by Meta. These templates include WhatsApp broadcasts, greeting messages, and advertising messages. It's a smart practice to have your most frequently used messages pre-approved for smooth and hassle-free communication.
For your WhatsApp messages to get approved, follow these simple guidelines:
Template Name: Use only lowercase letters, numbers, and underscores.
Content Guidelines: Respect WhatsApp rules regarding message content.
Restricted Content: Avoid promoting restricted items like drugs, weapons, etc. Learn more.
No Sensitive Data: Don't ask for financial or sensitive information.
Variable Format: Use {{variableName}} for variables, and provide samples for clarity. For example: {{name}}, {{price}}, or {{companyName}}.
Once you have created your template you can submit it for approval. It can take up to 24 hours for an approval decision to be made. Once a decision has been made, a tag will appear with your WhatsApp Message Template.
Templates can have the following statuses.
Submitted: Your template is in the process of being reviewed by WhatsApp/Meta. Wait for approval; the review typically takes around 24 hours.
Pending: Your template has been submitted and is awaiting review. Be patient; it's in the queue for the approval process.
Recently Approved: Your template has met WhatsApp's guidelines. Wait for the status to change to Approved to share the Template.
Approved: Your template is ready to use. Start sending your approved messages to contacts.
Rejected: Your template didn't meet WhatsApp's guidelines and needs adjustments. Re-create your template as per feedback and resubmit for review.
Error: An issue occurred during the template process; it might be incomplete or incorrect (wrong template category, or invalid link in the CTA). Review the template for errors and resubmit the template if needed.
