Broadcast Re-targeting

Get more ROI from every broadcast: automatically create a follow-up WhatsApp campaign that speaks only to the people who ignored, engaged, or missed your last message

Re-target a Broadcast

Send a follow-up message to the people who behaved a certain way in a previous broadcast.

What you can do

  • Re-engage anyone who didn’t open your last broadcast.

  • Push a sweeter offer to the segment that read but didn’t click.

  • Nudge the contacts whose message failed the first time.

1. Where to start

  1. Go to Broadcasts in Gallabox.

  2. Find the broadcast you want to use as the source.

  3. Click Retarget Broadcast.

🔒 The Retarget button only appears after the original broadcast is Completed (100 % processed).

2. Pick the audience slice

A new broadcast draft opens on the Audience step. Choose one of the ready-made filters from your past broadcast

  • Sent

  • Delivered

  • Read

  • Delivered Not replied

  • Clicked

  • Replied

  • Failed (but phone number is on WhatsApp)

  • Form Filled

💡 If the original broadcast had a Form, you’ll also see Form Filled / Not Filled.

Click Continue.


3. Compose & send

The rest of the flow is identical to any other broadcast: Template → Review → Send.


4. How to recognise a retargeted broadcast

  • A Retargeted tag sits in the top-right corner of the broadcast report page.

  • The overview line shows: Retargeted From: “Original Broadcast Name” – Filter Name Audience Example: Retargeted From: Summer Sale – Read, Audience


FAQ

Q. Can I change the audience after sending? No. Duplicate the broadcast and pick a new filter if you need another slice. Q. Can I retarget a retargeted broadcast? Yes. Any completed broadcast—original or retargeted—can be used as the source. Q. Will the new broadcast count toward my daily limit? Yes. It’s a normal broadcast; limits still apply.


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