CAPI Integration
Last updated
Gallabox Docs
Last updated
CAPI (Conversions API) is a tool that helps you improve the performance of your Click-to-WhatsApp (CTWA) ad campaigns. By connecting your campaigns to Meta’s platform, CAPI allows you to track and manage leads and purchases more accurately. It helps you understand which customers are engaging with your ads and how they’re interacting with your business.
CAPI allows you to track when a potential customer clicks on your Click-to-WhatsApp ad and sends a message. It helps you see whether these interactions are turning into real leads or actual purchases. This feature gives you more control over your campaign, helping you:
It is a simple way to keep track of how well your ads are performing and ensure you're making the most of every click.
Setting up CAPI is easy and can be done directly from your CTWA page. Here’s a step-by-step guide to help you get started:
On CTWA logs page, you will see a button labeled CAPI Configuration in the top-right corner. Click on the CAPI Configuration button to start setting up.
After clicking the CAPI Configuration button, a Meta window will pop up. You will be asked to give permission to sync your Click-to-WhatsApp campaigns. Once you approve it, your account will be connected.
Now, you can define what counts as a Lead and a Purchase and send back to Meta for better ad optimization.
When someone messages you through the CTWA ad, they will be automatically marked as a lead. Or, you can choose to mark a contact as a lead when they are tagged with a specific label, like "Interested".
Here is how you can set it up:
Toggle on the switch for the conversion event (Leads and Purchase), select the desired event trigger from the dropdown for the listed conversation events. Click on save to send the triggers to Meta.
With everything set up, the CTWA logs page displays Lead/Purchase events in a new column. Errors are clearly indicated, and duplicate events are prevented. CAPI offers greater control over Click-to-WhatsApp ads, improving lead/purchase tracking for optimized campaigns and audience reach.
