Click To WhatsApp Analytics

Delve deep into your WhatsApp interactions with Click To WhatsApp Analytics. Gain insights into Facebook Ads, Posts, Instagram, and more to optimize your social media and advertising strategies.

To help you monitor the success of your CTWA campaigns, your dashboard gives you a detailed view of key performance metrics.

The CTWA dashboard summarizes your campaign performance over a selected period (like the past 7 days). Let’s walk through each section:

Campaign Summary

• Ad Spend: The total amount spent on your CTWA ads in the selected time frame.

• Reach: The number of unique people who saw your ad.

• Link Clicks: The number of times users clicked the ad link that redirects them to WhatsApp.

• Conversations Started: How many users started a conversation after clicking the ad.

• Cost per Result: The average cost for each conversation initiated.

• Eligible Leads: The number of potential leads generated.

• Purchases: If tracking is set up, this shows how many purchases happened due to the campaign.

Use the filter to select a custom time frame and view results specific to that duration.

Ad-Level Insights

Each ad is tracked individually, and the dashboard displays:

• CTWA ID and Name: Unique identifier and name of the ad.

• Status: Whether the ad is active, paused, or completed.

• Ad Set ID and Name: The group of ads it belongs to, used for targeting and budget settings.

• Campaign Set ID and Name: The overall marketing objective or campaign these ads are part of.

• Created Date: When the ad was first published.

• Ad Spend: Budget used specifically for this ad.

• Reach / Link Clicks / Conversations Started: Individual metrics to see how this specific ad is performing.

• Cost per Result: How much you’re paying per conversion (e.g., per conversation).

• Eligible Leads and Purchases: Results directly attributed to this ad.

Use the filter to select a custom time frame and view ad insights specific to that duration.

How to Use This Data

Use these metrics to:

1. Understand what’s working and what’s not.

2. Optimize your ad creatives or targeting based on engagement levels.

3. Adjust budget allocation to better-performing ads.

4. Follow up on eligible leads generated via WhatsApp.

Export CTWA Reports

To export CTWA reports in Gallabox, follow these steps:

1. Click on the "Export" option and select CTWA Summary option from the dropdown.

2. Select the date range for the report you wish to export.

3. Click on the "Initiate Exports" button to start the process. Click on "Download Export File" to download the generated excel file.

After clicking the export button, the system will generate the report, which is downloadable as a CSV or Excel file.

Remember, the export time may vary based on the data range and size of the report. Ensure you have the necessary permissions to export data, as this might be restricted based on user roles within your organization.