# Broadcast Analytics and Report

### Overview

*Right after the broadcast is scheduled. You will be redirected to the following broadcast overview page. Y*ou can check the performances of other Broadcasts on this page.\
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**Recipients** include all the contacts you wished to send the message within the time period.

**Sent** is the overall number of contacts for whom the message was sent successfully by Whatsapp.

**Delivered** is the overall number of contacts for whom the message was delivered successfyly to the recipient device on Whatsapp.

**Engaged** is the count of recipients who have ***Replied, Reacted, Link Clicked/Form Replied.***

**Not in Whatsapp** are a list of recipients for whom Meta has thrown a specific error code that means the phone number is not in a valid version of Whatsapp, capable of receiving automated messages from a business.

**Frequency Limit** is the set of customers for whom Meta has chosen not to deliver the message due to the recipients receiving a high number of marketing messages, on a general basis.

**Failed** includes reasons like Image not available, technical failures, etc.

<figure><img src="broken-reference" alt=""><figcaption></figcaption></figure>

Use the date filter to view data from the past 7, 30, or 90 days. You can also filter broadcasts by their status: pending, cancelled, or completed. \
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If a broadcast has **NA** shown in **Not in Whatsapp or Frequency Limit,** it is because that particular broadcast was sent before **Broadcast Smart Filter** was live.

<figure><img src="https://3137140735-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FZcl3T6ePz95GpzjAeOLW%2Fuploads%2FU8jFHWdL7SXzvgf1J1N6%2FDatefilterbroadcast-ezgif.com-split.gif?alt=media&#x26;token=78aac810-88e6-4aa5-ab1d-60cf08ffd8f8" alt=""><figcaption></figcaption></figure>

### Broadcast Report

To get the **Broadcast Report**, click on the broadcast, broadcast overview will open.  Click on 'Download Report'. It will take you to the active exports, download the file. \
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\&#xNAN;*Note :* *The percentages exclude contacts not found to be in Whatsapp.*\
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**Recipients** are all Contacts uploaded by you for the Broadcast.

**Sent** is the count of contacts for whom Meta has successfully sent the message.

**Delivered** is the count of contacts for whom Meta has delivered the message.&#x20;

**Read** is the count of contacts who have left their read receipts on, and read the message received on their Direct Inbox.

**Engaged** (*New)* is the count of unique contacts who have *Replied, Reacted or Link Clicked/Form Replied.* This count enables easy targeting for future campaigns or automations. Hover on the analytics icon for quick details across each type.

**Not in Whatsapp** (*New)* is an error from Meta "*131026 Message Undeliverable***" ,** which means the user is not on valid version of Whatsapp. This percentage is a count from the Recipients , not the entire limit.

**Frequency Limit** *(New)* includes errors for customers who Meta has chosen not to deliver the message due to the recipients receiving a high number of marketing messages or User is part of an experiment by Meta.

**Failed** now includes all other errors, primarily technical or formatting issues.

**Unsubscribed** count includes contacts who have unsubscribed using the "STOP" Automation, or directly stopped receiving promotional offers from you on their Whatsapp.

<figure><img src="broken-reference" alt=""><figcaption></figcaption></figure>

### Repeat Broadcast&#x20;

If you would like to repeat the broadcast to same contact groups, click on three vertical dots beside the broadcast and set the broadcast settings.&#x20;

<figure><img src="https://3137140735-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FZcl3T6ePz95GpzjAeOLW%2Fuploads%2FviGbRLOvYVUudTqwWKQN%2FRepeat%20GIF.gif?alt=media&#x26;token=24b100e3-6075-40ce-abb4-0f91e6962e1b" alt=""><figcaption></figcaption></figure>

### Download Broadcast Summary

In the Broadcast overview, click on Export button in the right side of the pane. Select broadcast summary option from the drop down. Choose the date filters and export. Download the file from active exports page.&#x20;

<figure><img src="https://3137140735-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FZcl3T6ePz95GpzjAeOLW%2Fuploads%2FDgHzwGo9H3HMvx76tJ3q%2FDownload%20Summary.gif?alt=media&#x26;token=e903d5b3-bccf-4dc1-9c07-eb792e281c49" alt=""><figcaption></figcaption></figure>

### Download Broadcast Analytics

To **Download the Broadcast Analytics,** click on the desired broadcast listed in the dashboard . You can see the count for how many of your customers have seen, responded, reacted, clicked on the URL shared, or  unsubscribed. These stats are important for you to figure out new strategies for broadcast. Click on **Download Report** on the top left, and wait for the download link. This will contain all of your broadcast information, for detailed exports.

<figure><img src="https://3137140735-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FZcl3T6ePz95GpzjAeOLW%2Fuploads%2FrzdveC2Tn294LNQzER2t%2FDownload%20Broadcast.gif?alt=media&#x26;token=0ff1c972-e5d7-4c0d-8150-5bb6f3aed4b3" alt=""><figcaption></figcaption></figure>

{% hint style="success" %}
You can also see how many message credits were used in the broadcast campaign under Spend Estimate. &#x20;
{% endhint %}