Broadcast Analytics and Report

Discover the power of Broadcast Analytics. Access insightful reports and easily resend broadcasts

Overview

Right after the broadcast is scheduled. You will be redirected to the following broadcast overview page. You can check the performances of other Broadcasts on this page. Recipients include all the contacts you wished to send the message within the time period.

Sent is the overall number of contacts for whom the message was sent successfully by Whatsapp.

Delivered is the overall number of contacts for whom the message was delivered successfyly to the recipient device on Whatsapp.

Engaged is the count of recipients who have Replied, Reacted, Link Clicked/Form Replied.

Not in Whatsapp are a list of recipients for whom Meta has thrown a specific error code that means the phone number is not in a valid version of Whatsapp, capable of receiving automated messages from a business.

Frequency Limit is the set of customers for whom Meta has chosen not to deliver the message due to the recipients receiving a high number of marketing messages, on a general basis.

Failed includes reasons like Image not available, technical failures, etc.

Use the date filter to view data from the past 7, 30, or 90 days. You can also filter broadcasts by their status: pending, cancelled, or completed. If a broadcast has NA shown in Not in Whatsapp or Frequency Limit, it is because that particular broadcast was sent before Broadcast Smart Filter was live.

Broadcast Report

To get the Broadcast Report, click on the broadcast, broadcast overview will open. Click on 'Download Report'. It will take you to the active exports, download the file. Note : The percentages exclude contacts not found to be in Whatsapp. Recipients are all Contacts uploaded by you for the Broadcast.

Sent is the count of contacts for whom Meta has successfully sent the message.

Delivered is the count of contacts for whom Meta has delivered the message.

Read is the count of contacts who have left their read receipts on, and read the message received on their Direct Inbox.

Engaged (New) is the count of unique contacts who have Replied, Reacted or Link Clicked/Form Replied. This count enables easy targeting for future campaigns or automations. Hover on the analytics icon for quick details across each type.

Not in Whatsapp (New) is an error from Meta "131026 Message Undeliverable" , which means the user is not on valid version of Whatsapp. This percentage is a count from the Recipients , not the entire limit.

Frequency Limit (New) includes errors for customers who Meta has chosen not to deliver the message due to the recipients receiving a high number of marketing messages or User is part of an experiment by Meta.

Failed now includes all other errors, primarily technical or formatting issues.

Unsubscribed count includes contacts who have unsubscribed using the "STOP" Automation, or directly stopped receiving promotional offers from you on their Whatsapp.

Repeat Broadcast

If you would like to repeat the broadcast to same contact groups, click on three vertical dots beside the broadcast and set the broadcast settings.

Download Broadcast Summary

In the Broadcast overview, click on Export button in the right side of the pane. Select broadcast summary option from the drop down. Choose the date filters and export. Download the file from active exports page.

Download Broadcast Analytics

To Download the Broadcast Analytics, click on the desired broadcast listed in the dashboard . You can see the count for how many of your customers have seen, responded, reacted, clicked on the URL shared, or unsubscribed. These stats are important for you to figure out new strategies for broadcast. Click on Download Report on the top left, and wait for the download link. This will contain all of your broadcast information, for detailed exports.

You can also see how many message credits were used in the broadcast campaign under Spend Estimate.