Gallabox Docs
ChangelogHow To GuidesAPI DocsStatus pageVisit our websiteFeedback
Gallabox Docs
Gallabox Docs
  • Welcome to Gallabox Docs
  • 🆕Get Started
    • Pre-requisites
    • Signup
    • Explore Demo Account
    • Activate Free Trial
  • ✅Connect WhatsApp Channel
    • Connect your WhatsApp
    • Meta Business Verification
    • Apply for WhatsApp Blue Tick
    • Migrate to Gallabox
    • Messaging Limits & Quality Ratings
    • Gallabox Account Setup FAQs
  • 🈁CONVERSATIONS
    • Gallabox Conversations Glossary
    • Team Inbox
    • Initiate a New Chat
    • Compose Box
    • Inboxes
    • Manage Inbox
    • Views
    • Efficiently using inbox
    • Gallabox Conversations FAQs
  • 📘CONTACTS
    • Gallabox Contact Glossary
    • Add Contact
    • Contact Segments
    • Contact Management
    • Contact Updation
    • Contact Deletion
    • Export Contacts
    • Marketing Opt-In
      • Marketing opt-in on contact creation
      • Marketing opt-in Handling Methods
      • Marketing opt-out Management
  • 🤖BOTS
    • Gallabox Bot Glossary
    • Things to know before building your first bot
    • Bot Essentials
    • Bot in Gallabox
      • Create a Bot using AI
      • Create a Bot using Bot Templates
      • Create a Bot from Scratch
    • Flow in the Bot
      • AI Based Flow
      • CTWA Ad Based Flow
    • Send Card
      • Send Text
      • Send Media
      • Send Collection
      • Send Products
      • Send Voice
      • Send Template
      • Send Form
      • Send Location
      • Send Payments
    • Ask Questions
      • Ask Text
      • Ask Number
      • Ask Phone
      • Ask Email
      • Ask Date
      • Ask Location
      • Ask Address
      • Ask URL
      • Ask File
      • Ask Button Option
      • Ask List Option
      • Ask Keyword Option
      • Ask Collection List
      • Ask Form
      • Ask Payments
    • Bot Utilities
      • Send Button Option
      • Send List Option
      • Delay
      • Condition
      • Set Variable
      • Jump to
      • Switch
      • AI node - GPT Dialog
      • AI node - GPT Knowledge Base
      • Working hours
      • Hint
      • Wait for order
    • Bot Actions
      • Assign Conversation
      • Unassign Conversations
      • Resolve Conversations
      • Update Conversation Fields
      • Update Contact Fields
      • Update Company Fields
      • Push to Sequence
      • Add Note & Mention
      • Conversion Events
    • Bot Connectors
      • Connect your system with the WhatsApp chat bot using API
      • Connect WhatsApp and Google Sheets to Collect Responses
      • Send payment links via WhatsApp chatbot using Razorpay integration
      • Send your WhatsApp data to Zoho CRM using Chatbot
      • Connect Shopify and WhatsApp to collect orders using chatbot
      • Send your WhatsApp data to HubSpot using Chatbot
      • Send your WhatsApp data to Zoho Bigin using Chatbot
      • Send your WhatsApp data to Leadsquared using Chatbot
      • Send your WhatsApp data to WooCommerce using Chatbot
      • Connect ChatGPT with WhatsApp in Gallabox Chatbot
      • Zoom WhatsApp Integration - How to enable webinar registration on WhatsApp
      • Send your WhatsApp data to Sangam CRM using Chatbot
      • Send payment links via WhatsApp chatbot using PhonePe
      • Send Payment links via WhatsApp Chatbot using Stripe
      • Enhance Chatbot with ElevenLabs AI Voice Synthesis
      • Send your WhatsApp data to Pipedrive CRM using Chatbot
      • Send your WhatsApp data to PetPooja using Chatbot
    • Set up Default Bot
    • Bot Management
    • Gallabox Bot FAQs
  • 🔊BROADCAST
    • Gallabox Broadcast
    • Select Template
    • Select Audience
    • Review and Send Broadcast
    • Broadcast Analytics and Report
    • Gallabox Broadcast FAQs
  • 🔢WHATSAPP DRIP CAMPAIGNS
    • Understanding Drip Marketing
    • Basics of Drip Campaign
    • Create New Drip Campaign
    • Drip Campaign Setup
    • Drip Campaign Message Management
    • Campaign Management Options
    • Drip Campaign Analytics
    • Gallabox WhatsApp Drip Marketing FAQs
  • 📈AD CAMPAIGNS
    • CTWA in Gallabox
    • Create your Campaign
    • Click To WhatsApp Analytics
    • CAPI Integration
    • Gallabox CTWA FAQs
  • 🛒WHATSAPP SHOP
    • Gallabox WhatsApp Shop Overview
    • Connect the Catalog with Meta
    • Connect Catalog with Gallabox
    • WhatsApp Order Summary
    • Gallabox WhatsApp Shop FAQs
  • 🪙PAYMENTS
    • Gallabox Native Payments Overview
    • Establish Connection
    • Sending Payment Links
    • Tracking Payments
    • Gallabox Native Payment FAQs
  • 🔃WhatsApp Forms
    • Gallabox WhatsApp Forms Overview
    • Create WhatsApp Forms
      • Create WhatsApp Forms in Gallabox
      • Create WhatsApp Forms with Template Builder
      • Create WhatsApp Forms using JSON
    • Sending a WhatsApp Form
      • Send WhatsApp Form in a Message Template
      • Send WhatsApp Form in a Bot
    • Receiving Response of WhatsApp Forms
    • Best Practices for WhatsApp Forms
    • Gallabox WhatsApp Forms FAQS
  • ℹ️WHATSAPP CHANNEL
    • Channel Settings
    • Manage your Connections
    • Widget for your website
    • Configuration Message Settings
    • WhatsApp Magic Link
    • Block List
    • User Mapping
    • Assignments Rules
    • Compliance Info
    • Account Profile Info
    • WhatsApp Channel FAQs
    • WhatsApp Business API Errors
  • 🚧INTEGRATION
    • E-commerce Platforms
      • Shopify
        • Shopify Template Variables for WhatsApp Messages
        • Workflows for Shopify
      • WooCommerce
        • Workflows for WooCommerce
      • WooCommerce Cart Abandonment Recovery
      • Shopflo
    • Customer Relationship Management (CRM) Systems
      • HubSpot
        • Workflows for HubSpot
      • Kylas
        • Workflows for Kylas
      • Zoho CRM & Signals
        • Workflows for Zoho
      • Leadsquared
        • Workflows for LeadSquared
      • Sangam
      • Pipedrive
      • Odoo
    • Shipping and Logistics
      • ShipRocket
        • Workflows for ShipRocket
      • Shipway
        • Workflows for Shipway
    • Payment Gateways
      • Cashfree
        • Workflows for Cashfree
      • Razorpay
        • Workflows for Razorpay
      • Stripe
        • Stripe Workflows
    • Marketing and Engagement Platforms
      • WebEngage
        • WebEngage WhatsApp Campaigns
      • MoEngage
      • Facebook Leads
        • Send Automated Messages on WhatsApp to Facebook Leads
        • Send Sequence of Messages to Facebook Leads
      • CleverTap
      • Fyno
    • Other Integrations
      • Generic Webhooks
      • Google Sheets
      • Pabbly
      • Zapier
      • Zoho Books
        • Zoho Books Notifications
        • Workflow for Zoho Books
      • Calendly
        • Workflows for Calendly
      • Miitel
    • Gallabox Integration FAQs
  • ⚙️ACCOUNT MANAGEMENT
    • Account Essentials
    • User Details
    • User, Teams, and Roles
    • Account Details
  • 💰Pricing & Billing Modules
    • Conversation Pricing
    • New Per-Message Pricing — Effective July 1, 2025
    • Message Credits
    • Billing & Subscriptions
    • FAQs
  • 🚾Web-Chat Channel
    • Web-Chat Channel
  • 🧰Basic Modules
    • WhatsApp Templates
      • Template Creation and Editing
      • Re-write with AI
      • Custom Marketing and Utility Templates
      • Product Marketing Templates
      • Authentication Templates
      • Limited-Time Offer Templates
      • Order Details Template
      • Coupon Code WhatsApp Template
      • Carousel Template
      • WhatsApp template URL tracking
      • FAQs - WhatsApp Template Messages
    • Contact Fields
    • Conversation Fields
    • Tags
    • Message Tracker
    • Canned Responses
  • 🔒Account Security Features
    • Allowed IPs
    • Activity Log
    • Two Factor Authentication
  • 👨‍💻DEVELOPER RESOURCES
    • API Key and Secret
    • API Docs
    • Webhook
    • Conversation Widget
  • 📊REPORTS & ANALYTICS
    • Dashboard
    • WhatsApp Failed Messages
    • WhatsApp Notification Messages
    • Conversation Report
  • Privacy and Security
    • Data Security and Infra
    • Subprocessors
    • Data Processing Agreement
  • 👾EXTRAS
    • WhatsApp Business API - Unsupported Messages
    • Understanding Message Delivery Issues on WhatsApp
    • WhatsApp’s New Per-user Messaging Limits
  • Frequently Asked Questions
Powered by GitBook
On this page
  • What is Marketing Opt-In?
  • How Marketing Opt-In is Managed by Gallabox
  1. CONTACTS

Marketing Opt-In

Learn about Marketing Opt-In: Understand the importance of opt-in marketing, respect individual preferences, enhance relevance, ensure legal compliance, and collect opt-ins outside WhatsApp.

What is Marketing Opt-In?

Marketing opt-in refers to the process of obtaining explicit permission from individuals to receive marketing communications. It is a fundamental aspect of responsible and ethical marketing, ensuring that recipients willingly provide their consent to receive promotional messages, updates, or other marketing materials.

Why is Marketing Opt-In Important?

  1. Respect for Individual Preferences: Opt-in ensures that marketing messages are delivered to individuals who genuinely want to receive them. It respects the autonomy and preferences of recipients, promoting a more positive user experience.

  2. Enhanced Relevance and Engagement: When people choose to opt-in, they demonstrate a genuine interest in a company's offerings. This consent-driven approach leads to more targeted marketing, increasing the likelihood of delivering relevant content and boosting engagement with the audience.

  3. Legal Compliance: In various jurisdictions, marketing opt-in is a legal requirement to protect individuals' privacy rights. Adhering to opt-in regulations helps companies avoid legal consequences and maintain a trustworthy reputation.

How to Collect Marketing Opt-In Outside WhatsApp

While WhatsApp is a popular messaging platform, marketing opt-in can be collected through various other channels. Here are some effective methods:

  1. Website Forms: Incorporate opt-in checkboxes or consent forms on your website's sign-up or registration pages. Clearly explain the types of marketing communications individuals can expect to receive.

  2. Email Subscription: Encourage visitors to subscribe to your email newsletter or updates through opt-in forms on your website. Provide clear information about the content and frequency of emails.

  3. Social Media: Leverage social media platforms to promote opt-in opportunities. Create engaging posts or ads that direct users to a landing page where they can provide their consent to receive marketing communications.

  4. Events and Conferences: At industry events or conferences, offer the option for attendees to opt-in to your marketing communications. Use physical or digital sign-up sheets with clear instructions and purpose.

Consequences of Disregarding Marketing Opt-In

Failure to respect marketing opt-in preferences can have several negative consequences for businesses:

  1. User Experience Impact: Sending messages to users who have opted out can result in a negative user experience. These users have explicitly expressed their preference not to receive marketing communications, and sending messages despite their opt-out status can lead to annoyance, frustration, and a decline in customer satisfaction.

  2. Quality Rating Reduction: Consistently sending messages to opt-out users can lead to a reduction in your business's quality rating on the WhatsApp Business API. This rating is based on user feedback, including reports of spam or unwanted messages. Lower quality ratings may result in restrictions or penalties imposed on your WhatsApp Business account.

  3. Account Suspension: Persistent disregard for opt-out preferences and continued messaging to opt-out users may result in temporary or permanent suspension of your WhatsApp Business account. WhatsApp takes user privacy and consent seriously, and violations of opt-out preferences can lead to account suspension as a measure to protect user trust and privacy.

  4. Negative Brand Image: News of non-compliance or spammy marketing practices can spread quickly, tarnishing your brand's image. This can discourage potential customers from engaging with your business.

  5. Reduced Effectiveness: Targeting individuals who have not explicitly opted in may result in lower engagement rates and conversions. By focusing on an opt-in audience, you can deliver more personalized and relevant content, increasing the effectiveness of your marketing efforts.

How Marketing Opt-In is Managed by Gallabox

Gallabox takes charge of effectively managing your marketing opt-in process. Here's an overview of how we handle it:

  1. Opt-In Management: Gallabox assumes responsibility for managing your marketing opt-in. As a business, you will collect opt-in information from your customers and provide us with their consent status as either "YES" or "NO" during contact creation.

  2. Opt-Out Handling: In the event that a customer interacts with your marketing template and sends the keyword "STOP," Gallabox promptly updates their marketing opt-in status to "NO." This ensures that they will no longer receive any marketing category template messages from your business.

  3. Cessation of Marketing Messages: Once a customer's opt-in status is set to "NO," Gallabox immediately ceases sending any form of marketing category template messages to them. This approach respects their preference to opt out and ensures compliance with their wishes.

  4. Warning System: Gallabox incorporates a warning system to prevent inadvertent sending of marketing templates to customers who have opted out. If you attempt to send a marketing template to an opt-out customer, Gallabox will display warnings and recommend refraining from sending the message.

  5. Avoiding Negative Consequences: It is crucial to refrain from sending marketing messages to customers who have opted out. Gallabox emphasizes that sending marketing messages to opt-out customers may provoke them to block your number, potentially leading to a decrease in your quality rating.

By utilizing Gallabox's opt-in management services, you can effectively handle customer preferences, ensure compliance with opt-in regulations, and maintain a positive reputation with your audience.

Please note that the information provided in this section reflects the specific opt-in management practices implemented by Gallabox.

PreviousExport ContactsNextMarketing opt-in on contact creation

Last updated 1 year ago

📘