# Marketing opt-out Management

1. The footer content mentioned below is made mandatory by default during the creation of marketing templates.

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2. When a contact, whose marketing opt-in was previously set as YES, responds with STOP,
3. Gallabox automatically sends a message informing them that they have unsubscribed from marketing messages.
4. Additionally, the marketing opt-in of the contact is changed from YES to NO.

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5. If the contact chooses to subscribe back by clicking on the displayed button,
6. Gallabox will subscribe them back and change the marketing opt-in from NO to YES.

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