Conversation Pricing

Discover how META's pricing works for conversations with customers. They don't charge per message, but instead base it on the type and duration of the conversation. Find out more here.

Overview

META don't charge you for every single message you send. Instead, they charge for the conversations you have with your customers. A conversation is like a chat that lasts for 24 hours between you and a customer.

Categories

Conversations fall into categories. There are four types:

  • Marketing: When you send messages about promos, updates, or invites.

  • Utility: These help with specific requests, like confirming transactions.

  • Authentication: Used to verify users, like one-time passcodes during login.

  • Service: When customers reach out asking a query

Customer Service Window

When a customer messages you, there's a 24-hour timer. While it's running, you can send different types of messages. During this duration, businesses can converse with the customers in any free-form or normal text messages. After 24 hours, you can only send template messages.

Conversation Duration

Most conversations last 24 hours. If a new conversation starts, it resets the timer. But free-entry point conversations have a 72-hour timer.

  • Other than service conversation, all other conversation initiated from the business end needs to be done by sending a template.

  • On sending a template message now, each of the templates opens up a 24-hour window of that type of conversation

  • Once the message is delivered, the pricing will be charged based on the conversation type window opened.

  • If a customer replies, a business can then send any free-form or normal text messages

  • If a business sends a marketing template at 9am and a utility template at 10am, two conversation windows will open up and charged accordingly. To understand the pricing with its use cases, check out this document

Service Conversations

A service conversation is opened when any message other than a template message is delivered to your customer and no open conversation of any category exists between you and the customer.

Effective November 1, 2024 — We are making service conversations free.

Conversation Pricing

The conversation pricing depends on the subscription plan you are on with Gallabox. Below is the bifurcation of conversation pricing for Starter Plan and other Plans.

Conversation Pricing for Starter Plan

Market
Marketing
Utility
Authentication

Argentina

5.4352

2.9902

3.2266

Brazil

5.497

0.7036

2.7704

Chile

7.8162

1.7585

4.637

Colombia

1.0993

0.0176

0.6728

Egypt

9.4381

0.4574

5.4385

France

12.5981

2.6393

6.0809

Germany

12.0088

4.8386

6.757

India

0.9415

0.138

0.138

Indonesia

3.6133

1.7584

2.6375

Israel

3.1045

0.4662

1.4842

Italy

6.0737

2.6369

3.3224

Malaysia

7.5644

1.2314

1.5833

Mexico

3.8326

0.879

2.1044

Netherlands

14.0494

4.3987

6.3341

Nigeria

4.5421

0.5898

2.5272

Pakistan

4.162

0.4752

2.0035

Peru

6.1843

1.7594

3.3151

Russia

7.052

3.5173

3.7748

Saudi Arabia

3.995

1.0104

1.9896

South Africa

3.3385

0.6695

1.5856

Spain

5.4053

1.7578

3.0059

Turkey

0.9587

0.4661

0.7321

United Arab Emirates

3.3797

1.3811

1.564

United Kingdom

4.6496

1.9346

3.1499

North America

2.1976

0.3516

1.1867

Rest of Africa

1.9796

0.3516

1.267

Rest of Asia Pacific

6.4397

1.3812

3.7349

Rest of Central & Eastern Europe

7.5596

3.103

4.8971

Rest of Latin America

6.5048

0.9934

3.9097

Rest of Middle East

2.9992

1.3808

1.5636

Rest of Western Europe

5.2054

2.6378

3.3236

Other

5.3098

0.6769

2.675

Conversation Pricing for Other Plans

Market
Marketing
Utility
Authentication

Argentina

5.20870

2.86557

3.09212

Brazil

5.26792

0.67425

2.65501

Chile

7.49053

1.68521

4.44383

Colombia

1.05352

0.01691

0.64481

Egypt

9.04487

0.43838

5.21192

France

12.07316

2.52931

5.82751

Germany

11.50840

4.63703

6.47542

India

0.90229

0.13225

0.13225

Indonesia

3.46277

1.68510

2.52759

Israel

2.97517

0.44678

1.42232

Italy

5.82061

2.52701

3.18401

Malaysia

7.24926

1.18013

1.51731

Mexico

3.67287

0.84238

2.01676

Netherlands

13.46397

4.21544

6.07016

Nigeria

4.35287

0.56523

2.42190

Pakistan

3.98855

0.45540

1.92004

Peru

5.92664

1.68613

3.17699

Russia

6.75821

3.37077

3.61756

Saudi Arabia

3.82858

0.96830

1.90670

South Africa

3.19942

0.64159

1.51950

Spain

5.18006

1.68452

2.88064

Turkey

0.91874

0.44666

0.70162

United Arab Emirates

3.23886

1.32354

1.49880

United Kingdom

4.45591

1.85403

3.01864

North America

2.10600

0.33695

1.13724

Rest of Africa

1.89716

0.33695

1.21417

Rest of Asia Pacific

6.17136

1.32365

3.57926

Rest of Central & Eastern Europe

7.24466

2.97367

4.69304

Rest of Latin America

6.23381

0.95197

3.74682

Rest of Middle East

2.87420

1.32331

1.49845

Rest of Western Europe

4.98847

2.52793

3.18516

Other

5.08852

0.64872

2.56358

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