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Conversation Pricing

Discover how META's pricing works for conversations with customers. They don't charge per message, but instead base it on the type and duration of the conversation. Find out more here.

Overview

META don't charge you for every single message you send. Instead, they charge for the conversations you have with your customers. A conversation is like a chat that lasts for 24 hours between you and a customer.

Categories

Conversations fall into categories. There are four types:

  • Marketing: When you send messages about promos, updates, or invites.

  • Utility: These help with specific requests, like confirming transactions.

  • Authentication: Used to verify users, like one-time passcodes during login.

  • Service: To help you solve customer questions.

Customer Service Window

When a customer messages you, there's a 24-hour timer. While it's running, you can send different types of messages. During this duration, businesses can converse with the customers in any free-form or normal text messages. After 24 hours, you can only send template messages.

Conversation Duration

Most conversations last 24 hours. If a new conversation starts, it resets the timer. But free-entry point conversations have a 72-hour timer.

How Marketing, Utility & Authentication Conversation charged

  • Other than service conversation, all other conversation initiated from the business end needs to be done by sending a template.

  • On sending a template message now, each of the templates opens up a 24-hour window of that type of conversation

  • Once the message is delivered, the pricing will be charged based on the conversation type window opened.

  • If a customer replies, a business can then send any free-form or normal text messages

  • If a business sends a marketing template at 9am and a utility template at 10am, two conversation windows will open up and charged accordingly. To understand the pricing with its use cases, check out this document

Free Tier Conversations

You get 1,000 free service conversations every month. They reset at the beginning of each month.

Free Entry Point or Service Conversations

These start when a customer messages via a Click to WhatsApp Ad or a Facebook Page Call-to-Action button. It lasts 72 hours, and you can send any message in that time without extra charges.

When a free entry point conversation is opened, it automatically closes all other open conversations between you and the customer, and no new conversations will be opened until the free entry point conversation expires.

Conversation Pricing

Effective October 1, 2024: Marketing conversion rates are updated for specific markets. Check the updated pricing below.

Country/RegionMarketingUtilityAuthenticationService

Argentina

0.0711

0.0391

0.0422

0.0363

Brazil

0.0719

0.0092

0.0362

0.0345

Chile

0.1022

0.0230

0.0606

0.0522

Colombia

0.0144

0.0002

0.0089

0.0069

Egypt

0.1234

0.0060

0.0711

0.0741

France

0.1647

0.0345

0.0795

0.0988

Germany

0.1570

0.0633

0.0883

0.0942

India

0.0123

0.0016

0.0048

0.0046

Indonesia

0.0473

0.0230

0.0345

0.0219

Israel

0.0406

0.0061

0.0194

0.0207

Italy

0.0795

0.0345

0.0435

0.0444

Malaysia

0.0989

0.0161

0.0207

0.0253

Mexico

0.0501

0.0115

0.0275

0.0121

Netherlands

0.1837

0.0575

0.0828

0.1025

Nigeria

0.0593

0.0077

0.0330

0.0357

Pakistan

0.0544

0.0062

0.0262

0.0163

Peru

0.0808

0.0230

0.0434

0.0206

Russia

0.0922

0.0460

0.0493

0.0458

Saudi Arabia

0.0523

0.0132

0.0260

0.0224

South Africa

0.0436

0.0087

0.0207

0.0193

Spain

0.0707

0.0230

0.0393

0.0424

Turkey

0.0125

0.0061

0.0095

0.0035

United Arab Emirates

0.0442

0.0181

0.0205

0.0219

United Kingdom

0.0608

0.0253

0.0412

0.0446

North America

0.0288

0.0046

0.0155

0.0101

Rest of Africa

0.0259

0.0070

0.0166

0.0417

Rest of Asia Pacific

0.0842

0.0181

0.0489

0.0258

Rest of Central & Eastern Europe

0.0989

0.0406

0.0641

0.0288

Rest of Latin America

0.0851

0.0130

0.0512

0.0486

Rest of Middle East

0.0392

0.0181

0.0205

0.0251

Rest of Western Europe

0.0681

0.0345

0.0435

0.0457

Other

0.0695

0.0089

0.035

0.0167

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