Conversation Pricing
Discover how META's pricing works for conversations with customers. They don't charge per message, but instead base it on the type and duration of the conversation. Find out more here.
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Discover how META's pricing works for conversations with customers. They don't charge per message, but instead base it on the type and duration of the conversation. Find out more here.
Last updated
META don't charge you for every single message you send. Instead, they charge for the conversations you have with your customers. A conversation is like a chat that lasts for 24 hours between you and a customer.
Conversations fall into categories. There are four types:
Marketing: When you send messages about promos, updates, or invites.
Utility: These help with specific requests, like confirming transactions.
Authentication: Used to verify users, like one-time passcodes during login.
Service: When customers reach out asking a query
When a customer messages you, there's a 24-hour timer. While it's running, you can send different types of messages. During this duration, businesses can converse with the customers in any free-form or normal text messages. After 24 hours, you can only send template messages.
Most conversations last 24 hours. If a new conversation starts, it resets the timer. But have a 72-hour timer.
Other than service conversation, all other conversation initiated from the business end needs to be done by sending a template.
On sending a template message now, each of the templates opens up a 24-hour window of that type of conversation
Once the message is delivered, the pricing will be charged based on the conversation type window opened.
If a customer replies, a business can then send any free-form or normal text messages
If a business sends a marketing template at 9am and a utility template at 10am, two conversation windows will open up and charged accordingly. To understand the pricing with its use cases, check out this document
A service conversation is opened when any message other than a template message is delivered to your customer and no open conversation of any category exists between you and the customer.
Effective November 1, 2024 — We are making service conversations free.
The conversation pricing depends on the subscription plan you are on with Gallabox. Below is the bifurcation of conversation pricing for Starter Plan and other Plans.
Argentina
5.4352
2.9902
3.2266
Brazil
5.497
0.7036
2.7704
Chile
7.8162
1.7585
4.637
Colombia
1.0993
0.0176
0.6728
Egypt
9.4381
0.4574
5.4385
France
12.5981
2.6393
6.0809
Germany
12.0088
4.8386
6.757
India
0.9415
0.138
0.138
Indonesia
3.6133
1.7584
2.6375
Israel
3.1045
0.4662
1.4842
Italy
6.0737
2.6369
3.3224
Malaysia
7.5644
1.2314
1.5833
Mexico
3.8326
0.879
2.1044
Netherlands
14.0494
4.3987
6.3341
Nigeria
4.5421
0.5898
2.5272
Pakistan
4.162
0.4752
2.0035
Peru
6.1843
1.7594
3.3151
Russia
7.052
3.5173
3.7748
Saudi Arabia
3.995
1.0104
1.9896
South Africa
3.3385
0.6695
1.5856
Spain
5.4053
1.7578
3.0059
Turkey
0.9587
0.4661
0.7321
United Arab Emirates
3.3797
1.3811
1.564
United Kingdom
4.6496
1.9346
3.1499
North America
2.1976
0.3516
1.1867
Rest of Africa
1.9796
0.3516
1.267
Rest of Asia Pacific
6.4397
1.3812
3.7349
Rest of Central & Eastern Europe
7.5596
3.103
4.8971
Rest of Latin America
6.5048
0.9934
3.9097
Rest of Middle East
2.9992
1.3808
1.5636
Rest of Western Europe
5.2054
2.6378
3.3236
Other
5.3098
0.6769
2.675
Argentina
5.20870
2.86557
3.09212
Brazil
5.26792
0.67425
2.65501
Chile
7.49053
1.68521
4.44383
Colombia
1.05352
0.01691
0.64481
Egypt
9.04487
0.43838
5.21192
France
12.07316
2.52931
5.82751
Germany
11.50840
4.63703
6.47542
India
0.90229
0.13225
0.13225
Indonesia
3.46277
1.68510
2.52759
Israel
2.97517
0.44678
1.42232
Italy
5.82061
2.52701
3.18401
Malaysia
7.24926
1.18013
1.51731
Mexico
3.67287
0.84238
2.01676
Netherlands
13.46397
4.21544
6.07016
Nigeria
4.35287
0.56523
2.42190
Pakistan
3.98855
0.45540
1.92004
Peru
5.92664
1.68613
3.17699
Russia
6.75821
3.37077
3.61756
Saudi Arabia
3.82858
0.96830
1.90670
South Africa
3.19942
0.64159
1.51950
Spain
5.18006
1.68452
2.88064
Turkey
0.91874
0.44666
0.70162
United Arab Emirates
3.23886
1.32354
1.49880
United Kingdom
4.45591
1.85403
3.01864
North America
2.10600
0.33695
1.13724
Rest of Africa
1.89716
0.33695
1.21417
Rest of Asia Pacific
6.17136
1.32365
3.57926
Rest of Central & Eastern Europe
7.24466
2.97367
4.69304
Rest of Latin America
6.23381
0.95197
3.74682
Rest of Middle East
2.87420
1.32331
1.49845
Rest of Western Europe
4.98847
2.52793
3.18516
Other
5.08852
0.64872
2.56358