Conversation Pricing
Discover how META's pricing works for conversations with customers. They don't charge per message, but instead base it on the type and duration of the conversation. Find out more here.
Meta is rolling out an important update to its WhatsApp Business Platform pricing, effective July 1, 2025. Learn More
Overview
META don't charge you for every single message you send. Instead, they charge for the conversations you have with your customers. A conversation is like a chat that lasts for 24 hours between you and a customer.
Categories
Conversations fall into categories. There are four types:
Marketing: When you send messages about promos, updates, or invites.
Utility: These help with specific requests, like confirming transactions.
Authentication: Used to verify users, like one-time passcodes during login.
Service: When customers reach out asking a query
Customer Service Window
When a customer messages you, there's a 24-hour timer. While it's running, you can send different types of messages. During this duration, businesses can converse with the customers in any free-form or normal text messages. After 24 hours, you can only send template messages.
Conversation Duration
Most conversations last 24 hours. If a new conversation starts, it resets the timer. But free-entry point conversations have a 72-hour timer.
Other than service conversation, all other conversation initiated from the business end needs to be done by sending a template.
On sending a template message now, each of the templates opens up a 24-hour window of that type of conversation
Once the message is delivered, the pricing will be charged based on the conversation type window opened.
If a customer replies, a business can then send any free-form or normal text messages
If a business sends a marketing template at 9am and a utility template at 10am, two conversation windows will open up and charged accordingly. To understand the pricing with its use cases, check out this document
Service Conversations
A service conversation is opened when any message other than a template message is delivered to your customer and no open conversation of any category exists between you and the customer.
Effective November 1, 2024 — We are making service conversations free.
Conversation Pricing
The conversation pricing depends on the subscription plan you are on with Gallabox. Below is the bifurcation of conversation pricing for Starter Plan and other Plans.
Conversation Pricing for Starter Plan
Argentina
5.4352
2.9902
3.2266
Brazil
5.497
0.7036
2.7704
Chile
7.8162
1.7585
4.637
Colombia
1.0993
0.0176
0.6728
Egypt
9.4381
0.4574
5.4385
France
12.5981
2.6393
6.0809
Germany
12.0088
4.8386
6.757
India
0.9415
0.138
0.138
Indonesia
3.6133
1.7584
2.6375
Israel
3.1045
0.4662
1.4842
Italy
6.0737
2.6369
3.3224
Malaysia
7.5644
1.2314
1.5833
Mexico
3.8326
0.879
2.1044
Netherlands
14.0494
4.3987
6.3341
Nigeria
4.5421
0.5898
2.5272
Pakistan
4.162
0.4752
2.0035
Peru
6.1843
1.7594
3.3151
Russia
7.052
3.5173
3.7748
Saudi Arabia
3.995
1.0104
1.9896
South Africa
3.3385
0.6695
1.5856
Spain
5.4053
1.7578
3.0059
Turkey
0.9587
0.4661
0.7321
United Arab Emirates
3.3797
1.3811
1.564
United Kingdom
4.6496
1.9346
3.1499
North America
2.1976
0.3516
1.1867
Rest of Africa
1.9796
0.3516
1.267
Rest of Asia Pacific
6.4397
1.3812
3.7349
Rest of Central & Eastern Europe
7.5596
3.103
4.8971
Rest of Latin America
6.5048
0.9934
3.9097
Rest of Middle East
2.9992
1.3808
1.5636
Rest of Western Europe
5.2054
2.6378
3.3236
Other
5.3098
0.6769
2.675
Argentina
0.0742
0.0408
0.0440
Brazil
0.0750
0.0096
0.0378
Chile
0.1067
0.0240
0.0632
Colombia
0.0150
0.0002
0.0092
Egypt
0.1288
0.0062
0.0742
France
0.1718
0.0360
0.0829
Germany
0.1638
0.0660
0.0922
India
0.0128
0.0017
0.0017
Indonesia
0.0493
0.0240
0.0360
Israel
0.0424
0.0064
0.0203
Italy
0.0829
0.0360
0.0454
Malaysia
0.1032
0.0168
0.0216
Mexico
0.0523
0.0120
0.0287
Netherlands
0.1916
0.0600
0.0864
Nigeria
0.0619
0.0080
0.0344
Pakistan
0.0568
0.0065
0.0274
Peru
0.0844
0.0240
0.0452
Russia
0.0962
0.0480
0.0515
Saudi Arabia
0.0546
0.0138
0.0271
South Africa
0.0455
0.0091
0.0216
Spain
0.0738
0.0240
0.0410
Turkey
0.0131
0.0064
0.0100
United Arab Emirates
0.0461
0.0188
0.0214
United Kingdom
0.0635
0.0264
0.0430
North America
0.0300
0.0048
0.0162
Rest of Africa
0.0270
0.0048
0.0173
Rest of Asia Pacific
0.0878
0.0188
0.0510
Rest of Central & Eastern Europe
0.1032
0.0424
0.0668
Rest of Latin America
0.0888
0.0136
0.0534
Rest of Middle East
0.0409
0.0188
0.0214
Rest of Western Europe
0.0710
0.0360
0.0454
Other
0.0725
0.0092
0.0365
Conversation Pricing for Other Plans
Argentina
5.20870
2.86557
3.09212
Brazil
5.26792
0.67425
2.65501
Chile
7.49053
1.68521
4.44383
Colombia
1.05352
0.01691
0.64481
Egypt
9.04487
0.43838
5.21192
France
12.07316
2.52931
5.82751
Germany
11.50840
4.63703
6.47542
India
0.90229
0.13225
0.13225
Indonesia
3.46277
1.68510
2.52759
Israel
2.97517
0.44678
1.42232
Italy
5.82061
2.52701
3.18401
Malaysia
7.24926
1.18013
1.51731
Mexico
3.67287
0.84238
2.01676
Netherlands
13.46397
4.21544
6.07016
Nigeria
4.35287
0.56523
2.42190
Pakistan
3.98855
0.45540
1.92004
Peru
5.92664
1.68613
3.17699
Russia
6.75821
3.37077
3.61756
Saudi Arabia
3.82858
0.96830
1.90670
South Africa
3.19942
0.64159
1.51950
Spain
5.18006
1.68452
2.88064
Turkey
0.91874
0.44666
0.70162
United Arab Emirates
3.23886
1.32354
1.49880
United Kingdom
4.45591
1.85403
3.01864
North America
2.10600
0.33695
1.13724
Rest of Africa
1.89716
0.33695
1.21417
Rest of Asia Pacific
6.17136
1.32365
3.57926
Rest of Central & Eastern Europe
7.24466
2.97367
4.69304
Rest of Latin America
6.23381
0.95197
3.74682
Rest of Middle East
2.87420
1.32331
1.49845
Rest of Western Europe
4.98847
2.52793
3.18516
Other
5.08852
0.64872
2.56358
Argentina
0.07110
0.03910
0.04220
Brazil
0.07190
0.00920
0.03620
Chile
0.10220
0.02300
0.06060
Colombia
0.01440
0.00020
0.00890
Egypt
0.12340
0.00600
0.07110
France
0.16470
0.03450
0.07950
Germany
0.15700
0.06330
0.08830
India
0.01230
0.00160
0.00160
Indonesia
0.04730
0.02300
0.03450
Israel
0.04060
0.00610
0.01940
Italy
0.07950
0.03450
0.04350
Malaysia
0.09890
0.01610
0.02070
Mexico
0.05010
0.01150
0.02750
Netherlands
0.18370
0.05750
0.08280
Nigeria
0.05930
0.00770
0.03300
Pakistan
0.05440
0.00620
0.02620
Peru
0.08080
0.02300
0.04340
Russia
0.09220
0.04600
0.04930
Saudi Arabia
0.05230
0.01320
0.02600
South Africa
0.04360
0.00870
0.02070
Spain
0.07070
0.02300
0.03930
Turkey
0.01250
0.00610
0.00950
United Arab Emirates
0.04420
0.01810
0.02050
United Kingdom
0.06080
0.02530
0.04120
North America
0.02880
0.00460
0.01550
Rest of Africa
0.02590
0.00460
0.01660
Rest of Asia Pacific
0.08420
0.01810
0.04890
Rest of Central & Eastern Europe
0.09890
0.04060
0.06410
Rest of Latin America
0.08510
0.01300
0.05120
Rest of Middle East
0.03920
0.01810
0.02050
Rest of Western Europe
0.06810
0.03450
0.04350
Other
0.06950
0.00890
0.03500
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