# Conversation Pricing {% hint style="warning" %} Meta is rolling out an important update to its **WhatsApp Business Platform pricing**, effective **July 1, 2025**. [Learn More ](https://docs.gallabox.com/pricing-and-billing-modules/new-per-message-pricing) {% endhint %} ### Overview META don't charge you for every single message you send. Instead, they charge for the conversations you have with your customers. A conversation is like a chat that lasts for 24 hours between you and a customer. ### **Categories** Conversations fall into categories. There are four types: * **Marketing**: When you send messages about promos, updates, or invites. * **Utility**: These help with specific requests, like confirming transactions. * **Authentication**: Used to verify users, like one-time passcodes during login. * **Service**: When customers reach out asking a query ### **Customer Service Window** When a customer messages you, there's a 24-hour timer. While it's running, you can send different types of messages. During this duration, businesses can converse with the customers in any free-form or normal text messages. After 24 hours, you can only send template messages. ### **Conversation Duration** Most conversations last 24 hours. If a new conversation starts, it resets the timer. But [free-entry point conversations](https://docs.gallabox.com/conversations/gallabox-conversations-glossary#free-entry-point-conversation) have a 72-hour timer. ### [**How Marketing, Utility & Authentication Conversation charged**](https://go.facebookinc.com/rs/267-PVB-941/images/WhatsApp-Business-Platform-Pricing-Explainer.pdf) * Other than service conversation, all other conversation initiated from the business end needs to be done by sending a template. * On sending a template message now, each of the templates opens up a 24-hour window of that type of conversation * Once the message is delivered, the pricing will be charged based on the conversation type window opened. * If a customer replies, a business can then send any free-form or normal text messages * If a business sends a marketing template at 9am and a utility template at 10am, two conversation windows will open up and charged accordingly. To understand the pricing with its use cases, check out this document ### **Service Conversations** A service conversation is opened when any message other than a template message is delivered to your customer and no open conversation of **any category** exists between you and the customer. {% hint style="success" %} ***Effective November 1, 2024***** — We are making service conversations free.** {% endhint %} ### Conversation Pricing (Deprecated) The conversation pricing depends on the subscription plan you are on with Gallabox. Below is the bifurcation of conversation pricing for Starter Plan and other Plans. #### Conversation Pricing for Starter Plan {% tabs %} {% tab title="Conversation Pricing in INR" %} | Market | Marketing | Utility | Authentication | | -------------------------------- | --------- | ------- | -------------- | | Argentina | 5.4352 | 2.9902 | 3.2266 | | Brazil | 5.497 | 0.7036 | 2.7704 | | Chile | 7.8162 | 1.7585 | 4.637 | | Colombia | 1.0993 | 0.0176 | 0.6728 | | Egypt | 9.4381 | 0.4574 | 5.4385 | | France | 12.5981 | 2.6393 | 6.0809 | | Germany | 12.0088 | 4.8386 | 6.757 | | India | 0.9415 | 0.138 | 0.138 | | Indonesia | 3.6133 | 1.7584 | 2.6375 | | Israel | 3.1045 | 0.4662 | 1.4842 | | Italy | 6.0737 | 2.6369 | 3.3224 | | Malaysia | 7.5644 | 1.2314 | 1.5833 | | Mexico | 3.8326 | 0.879 | 2.1044 | | Netherlands | 14.0494 | 4.3987 | 6.3341 | | Nigeria | 4.5421 | 0.5898 | 2.5272 | | Pakistan | 4.162 | 0.4752 | 2.0035 | | Peru | 6.1843 | 1.7594 | 3.3151 | | Russia | 7.052 | 3.5173 | 3.7748 | | Saudi Arabia | 3.995 | 1.0104 | 1.9896 | | South Africa | 3.3385 | 0.6695 | 1.5856 | | Spain | 5.4053 | 1.7578 | 3.0059 | | Turkey | 0.9587 | 0.4661 | 0.7321 | | United Arab Emirates | 3.3797 | 1.3811 | 1.564 | | United Kingdom | 4.6496 | 1.9346 | 3.1499 | | North America | 2.1976 | 0.3516 | 1.1867 | | Rest of Africa | 1.9796 | 0.3516 | 1.267 | | Rest of Asia Pacific | 6.4397 | 1.3812 | 3.7349 | | Rest of Central & Eastern Europe | 7.5596 | 3.103 | 4.8971 | | Rest of Latin America | 6.5048 | 0.9934 | 3.9097 | | Rest of Middle East | 2.9992 | 1.3808 | 1.5636 | | Rest of Western Europe | 5.2054 | 2.6378 | 3.3236 | | Other | 5.3098 | 0.6769 | 2.675 | | {% endtab %} | | | | {% tab title="Conversation Pricing in USD" %} | Market | Marketing | Utility | Authentication | | -------------------------------- | --------- | ------- | -------------- | | Argentina | 0.0742 | 0.0408 | 0.0440 | | Brazil | 0.0750 | 0.0096 | 0.0378 | | Chile | 0.1067 | 0.0240 | 0.0632 | | Colombia | 0.0150 | 0.0002 | 0.0092 | | Egypt | 0.1288 | 0.0062 | 0.0742 | | France | 0.1718 | 0.0360 | 0.0829 | | Germany | 0.1638 | 0.0660 | 0.0922 | | India | 0.0128 | 0.0017 | 0.0017 | | Indonesia | 0.0493 | 0.0240 | 0.0360 | | Israel | 0.0424 | 0.0064 | 0.0203 | | Italy | 0.0829 | 0.0360 | 0.0454 | | Malaysia | 0.1032 | 0.0168 | 0.0216 | | Mexico | 0.0523 | 0.0120 | 0.0287 | | Netherlands | 0.1916 | 0.0600 | 0.0864 | | Nigeria | 0.0619 | 0.0080 | 0.0344 | | Pakistan | 0.0568 | 0.0065 | 0.0274 | | Peru | 0.0844 | 0.0240 | 0.0452 | | Russia | 0.0962 | 0.0480 | 0.0515 | | Saudi Arabia | 0.0546 | 0.0138 | 0.0271 | | South Africa | 0.0455 | 0.0091 | 0.0216 | | Spain | 0.0738 | 0.0240 | 0.0410 | | Turkey | 0.0131 | 0.0064 | 0.0100 | | United Arab Emirates | 0.0461 | 0.0188 | 0.0214 | | United Kingdom | 0.0635 | 0.0264 | 0.0430 | | North America | 0.0300 | 0.0048 | 0.0162 | | Rest of Africa | 0.0270 | 0.0048 | 0.0173 | | Rest of Asia Pacific | 0.0878 | 0.0188 | 0.0510 | | Rest of Central & Eastern Europe | 0.1032 | 0.0424 | 0.0668 | | Rest of Latin America | 0.0888 | 0.0136 | 0.0534 | | Rest of Middle East | 0.0409 | 0.0188 | 0.0214 | | Rest of Western Europe | 0.0710 | 0.0360 | 0.0454 | | Other | 0.0725 | 0.0092 | 0.0365 | | {% endtab %} | | | | | {% endtabs %} | | | | #### Conversation Pricing for Other Plans {% tabs %} {% tab title="Conversation Pricing in INR" %} | Market | Marketing | Utility | Authentication | | -------------------------------- | --------- | ------- | -------------- | | Argentina | 5.20870 | 2.86557 | 3.09212 | | Brazil | 5.26792 | 0.67425 | 2.65501 | | Chile | 7.49053 | 1.68521 | 4.44383 | | Colombia | 1.05352 | 0.01691 | 0.64481 | | Egypt | 9.04487 | 0.43838 | 5.21192 | | France | 12.07316 | 2.52931 | 5.82751 | | Germany | 11.50840 | 4.63703 | 6.47542 | | India | 0.90229 | 0.13225 | 0.13225 | | Indonesia | 3.46277 | 1.68510 | 2.52759 | | Israel | 2.97517 | 0.44678 | 1.42232 | | Italy | 5.82061 | 2.52701 | 3.18401 | | Malaysia | 7.24926 | 1.18013 | 1.51731 | | Mexico | 3.67287 | 0.84238 | 2.01676 | | Netherlands | 13.46397 | 4.21544 | 6.07016 | | Nigeria | 4.35287 | 0.56523 | 2.42190 | | Pakistan | 3.98855 | 0.45540 | 1.92004 | | Peru | 5.92664 | 1.68613 | 3.17699 | | Russia | 6.75821 | 3.37077 | 3.61756 | | Saudi Arabia | 3.82858 | 0.96830 | 1.90670 | | South Africa | 3.19942 | 0.64159 | 1.51950 | | Spain | 5.18006 | 1.68452 | 2.88064 | | Turkey | 0.91874 | 0.44666 | 0.70162 | | United Arab Emirates | 3.23886 | 1.32354 | 1.49880 | | United Kingdom | 4.45591 | 1.85403 | 3.01864 | | North America | 2.10600 | 0.33695 | 1.13724 | | Rest of Africa | 1.89716 | 0.33695 | 1.21417 | | Rest of Asia Pacific | 6.17136 | 1.32365 | 3.57926 | | Rest of Central & Eastern Europe | 7.24466 | 2.97367 | 4.69304 | | Rest of Latin America | 6.23381 | 0.95197 | 3.74682 | | Rest of Middle East | 2.87420 | 1.32331 | 1.49845 | | Rest of Western Europe | 4.98847 | 2.52793 | 3.18516 | | Other | 5.08852 | 0.64872 | 2.56358 | | {% endtab %} | | | | {% tab title="Conversation Pricing in USD" %} | Market | Marketing | Utility | Authentication | | -------------------------------- | --------- | ------- | -------------- | | Argentina | 0.07110 | 0.03910 | 0.04220 | | Brazil | 0.07190 | 0.00920 | 0.03620 | | Chile | 0.10220 | 0.02300 | 0.06060 | | Colombia | 0.01440 | 0.00020 | 0.00890 | | Egypt | 0.12340 | 0.00600 | 0.07110 | | France | 0.16470 | 0.03450 | 0.07950 | | Germany | 0.15700 | 0.06330 | 0.08830 | | India | 0.01230 | 0.00160 | 0.00160 | | Indonesia | 0.04730 | 0.02300 | 0.03450 | | Israel | 0.04060 | 0.00610 | 0.01940 | | Italy | 0.07950 | 0.03450 | 0.04350 | | Malaysia | 0.09890 | 0.01610 | 0.02070 | | Mexico | 0.05010 | 0.01150 | 0.02750 | | Netherlands | 0.18370 | 0.05750 | 0.08280 | | Nigeria | 0.05930 | 0.00770 | 0.03300 | | Pakistan | 0.05440 | 0.00620 | 0.02620 | | Peru | 0.08080 | 0.02300 | 0.04340 | | Russia | 0.09220 | 0.04600 | 0.04930 | | Saudi Arabia | 0.05230 | 0.01320 | 0.02600 | | South Africa | 0.04360 | 0.00870 | 0.02070 | | Spain | 0.07070 | 0.02300 | 0.03930 | | Turkey | 0.01250 | 0.00610 | 0.00950 | | United Arab Emirates | 0.04420 | 0.01810 | 0.02050 | | United Kingdom | 0.06080 | 0.02530 | 0.04120 | | North America | 0.02880 | 0.00460 | 0.01550 | | Rest of Africa | 0.02590 | 0.00460 | 0.01660 | | Rest of Asia Pacific | 0.08420 | 0.01810 | 0.04890 | | Rest of Central & Eastern Europe | 0.09890 | 0.04060 | 0.06410 | | Rest of Latin America | 0.08510 | 0.01300 | 0.05120 | | Rest of Middle East | 0.03920 | 0.01810 | 0.02050 | | Rest of Western Europe | 0.06810 | 0.03450 | 0.04350 | | Other | 0.06950 | 0.00890 | 0.03500 | | {% endtab %} | | | | | {% endtabs %} | | | |