Conversation Pricing
Discover how META's pricing works for conversations with customers. They don't charge per message, but instead base it on the type and duration of the conversation. Find out more here.
Overview
META don't charge you for every single message you send. Instead, they charge for the conversations you have with your customers. A conversation is like a chat that lasts for 24 hours between you and a customer.
Categories
Conversations fall into categories. There are four types:
Marketing: When you send messages about promos, updates, or invites.
Utility: These help with specific requests, like confirming transactions.
Authentication: Used to verify users, like one-time passcodes during login.
Service: To help you solve customer questions.
Customer Service Window
When a customer messages you, there's a 24-hour timer. While it's running, you can send different types of messages. During this duration, businesses can converse with the customers in any free-form or normal text messages. After 24 hours, you can only send template messages.
Conversation Duration
Most conversations last 24 hours. If a new conversation starts, it resets the timer. But free-entry point conversations have a 72-hour timer.
Other than service conversation, all other conversation initiated from the business end needs to be done by sending a template.
On sending a template message now, each of the templates opens up a 24-hour window of that type of conversation
Once the message is delivered, the pricing will be charged based on the conversation type window opened.
If a customer replies, a business can then send any free-form or normal text messages
If a business sends a marketing template at 9am and a utility template at 10am, two conversation windows will open up and charged accordingly. To understand the pricing with its use cases, check out this document
Service Conversations
A service conversation is opened when any message other than a template message is delivered to your customer and no open conversation of any category exists between you and the customer.
Effective November 1, 2024 — We are making service conversations free.
Conversation Pricing
Effective November 1, 2024: Utility conversation rate is now lower for the "Rest of Africa" region. Check the updated pricing below.
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