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Create your Campaign
Now that you've got all your prerequisites in order, let's walk through the steps to set up your first Click-to-WhatsApp ad campaign via Gallabox. It's easier than you might think:
To kick things off, open your Facebook Ads Manager and click on “Create” under the campaign section.
After hitting the create button, you'll find yourself on the campaign page. This is where you need to set the campaign's name. If your campaign falls into a specific category like credit, employment, or housing, make sure to select the appropriate category.
Under the “Campaign details” section, set the buying type as Auction and the campaign objective as engagement. It's crucial to pick these settings; otherwise, you won't see the option to drive traffic via "Click to WhatsApp."
With the campaign's objective in place, it's time to determine the daily or lifetime budget. You can also select bid strategy options based on your campaign's goal.
In the ad set section, specify the conversion location as "Messaging Apps." You'll want to encourage engagement through "Click to message" as the ad type.
Now that WhatsApp is the destination, you need to outline your campaign's budget and schedule its start and end.
Define the audience for your conversion campaign. Consider factors like user location, age range, gender, languages, and connections. You'll get an idea of your target audience's size on the right side of your screen.
Once you've picked your placement, it's time to choose the ad format in the “Ad Setup” section. You can opt for a single image/video or a carousel.
Make sure to showcase any discounts or offers you're currently running, such as "free shipping" and "cash on delivery."
Upload your ad creative and preview how it'll appear to your audience. Don't forget to add an engaging primary text.
This is the action you want your audience to take, so ensure it's set correctly.
Make it easy for users to send you a message by setting up a welcome message template in the “Message Template” section. Customize the greeting text and questions based on your business. Remember to save the template for future campaigns, and then click "Save and Finish."
With all these steps completed, you're all set to publish your ad. Facebook will review it, and once it's approved, your ad will go live. It's as simple as that!
Need more detailed guidance? Click on the link below
Last modified 1mo ago