Best Practices for WhatsApp Flows

Elevate your WhatsApp Forms with our guide on maintaining consistency in capitalization and error handling.

This guide explores the key principles, from maintaining consistent capitalization to transparent error handling, ensuring a user-friendly experience.

Call-to-Actions (CTAs)

CTAs serve as signposts, always letting the user know the next step or task, such as "Confirm booking."


Maintain sentence case across screen titles, headings, and CTAs to ensure a polished and uniform appearance throughout the entire flow.

Emojis in Context

Evaluate the appropriateness of emojis based on context. Consider whether they align with the business brand and genuinely enhance the content.

Error Handling

Clearly communicate errors to users, explaining what occurred and providing guidance on resolution. Ensure transparent validation rules, especially concerning issues like password length.

Diverging Flows

If creating sub-flows (e.g., a forgot password flow), limit them to a maximum of 3 screens. Always redirect users back to the main flow afterward.

Flow Simplicity

Keep flows concise; users should complete tasks swiftly, ideally within 5 minutes. Each screen should focus on a single task to avoid overwhelming users.

Form Quality

Utilize appropriate components for specific actions, like using a date picker for capturing the Date of Booking. Questions and form labels should be logically ordered for clarity.

Formatting Precision

Ensure accurate formatting for context, including currency symbols, phone numbers, and dates.

Grammar and Spelling

Review content for consistency, including spelling and capitalization. Ensure proper grammar usage with full stops where necessary.

Helper Text Guidance

Helper text should provide clear instructions, helping users understand the correct format for inputs like phone numbers, dates, or email addresses.

Initiation Flow Clarity

Craft initiation messages with clarity, setting the tone for a conversational exchange. The CTA should align with the message, offering succinct expectations for users.

Login Screens

Use login screens sparingly, only when necessary, and set clear expectations. Place login screens strategically to maintain user motivation throughout the flow.

Provide time estimates for task completion and use concise, action-oriented screen titles. Use titles to show progress and end flows with a summary for user clarity.

Opt-in Transparency

Clearly communicate what users are consenting to. Include a "Read more" CTA for additional information, such as Terms and Conditions.

Options and Lists Simplicity

Keep options and lists simple, aiming for no more than 10 per screen. Choose dropdowns for 8 or more options, radio buttons for single selections, and checkboxes for multiple choices.

Termination Flow Reassurance

Clearly explain the outcome of ending the flow and provide a summary. Ensure users feel reassured and understand the next steps.

Trust and Support

Include a simple and recognizable business logo in the footer. Integrate a CTA for users to get in touch when needed, fostering trust and support.

Writing Content Efficiency

Maintain a clear hierarchy in content with headings, body, and captions. Avoid unnecessary repetition, ensuring concise and effective communication.

By implementing principles such as proper capitalization, emoji contextualization, and concise initiation flows, businesses can enhance user experiences.

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