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WhatsApp Templates

WhatsApp marketing relies on message templates, which are pre-approved messages by Meta. These templates include WhatsApp broadcasts, greeting messages, and advertising messages. It's a smart practice to have your most frequently used messages pre-approved for smooth and hassle-free communication.

Rules for creating WhatsApp templates

For your WhatsApp messages to get approved, follow these simple guidelines:
  1. 1.
    Template Name: Use only lowercase letters, numbers, and underscores.
  2. 2.
    Content Guidelines: Respect WhatsApp rules regarding message content.
  3. 3.
    Restricted Content: Avoid promoting restricted items like drugs, weapons, etc. Learn more.
  4. 4.
    No Sensitive Data: Don't ask for financial or sensitive information.
  5. 5.
    Variable Format: Use {{variableName}} for variables, and provide samples for clarity. For example: {{name}}, {{price}}, or {{companyName}}.
Once you have created your template you can submit it for approval. It can take up to 24 hours for an approval decision to be made. Once a decision has been made, a tag will appear with your WhatsApp Message Template.

WhatsApp templates Status

Templates can have the following statuses.
  1. 1.
    Submitted: Your template is in the process of being reviewed by WhatsApp/Meta. Wait for approval; the review typically takes around 24 hours.
  2. 2.
    Pending: Your template has been submitted and is awaiting review. Be patient; it's in the queue for the approval process.
  3. 3.
    Approved: Your template has met WhatsApp's guidelines and is ready for use. Start sending your approved messages to contacts.
  4. 4.
    Rejected: Your template didn't meet WhatsApp's guidelines and needs adjustments. Re-create your template as per feedback and resubmit for review.
  5. 5.
    Error: An issue occurred during the template process; it might be incomplete or incorrect (wrong template category, or invalid link in the CTA). Review the template for errors and resubmit the template if needed.
Last modified 17d ago