CAPI Integration

What is CAPI?

CAPI (Conversions API) is a tool that helps you improve the performance of your Click-to-WhatsApp (CTWA) ad campaigns. By connecting your campaigns to Meta’s platform, CAPI allows you to track and manage leads and purchases more accurately. It helps you understand which customers are engaging with your ads and how they’re interacting with your business.

What is the use of CAPI?

CAPI allows you to track when a potential customer clicks on your Click-to-WhatsApp ad and sends a message. It helps you see whether these interactions are turning into real leads or actual purchases. This feature gives you more control over your campaign, helping you:

• Mark contacts as leads or purchases based on your chosen criteria.

• With better tracking, you can adjust your ads to reach more of the right people.

• By seeing the exact events when a contact becomes a lead or makes a purchase, you can improve your ad strategy.

It is a simple way to keep track of how well your ads are performing and ensure you're making the most of every click.

Important Note: CAPI is not available in Europe or Japan at this time, so it would not work in those regions.

How to configure CAPI

Setting up CAPI is easy and can be done directly from your CTWA page. Here’s a step-by-step guide to help you get started:

1. On CTWA logs page, you will see a button labeled CAPI Configuration in the top-right corner. Click on the CAPI Configuration button to start setting up.

1. After clicking the CAPI Configuration button, a Meta window will pop up. You will be asked to give permission to sync your Click-to-WhatsApp campaigns. Once you approve it, your account will be connected.

1. Now, you can define what counts as a Lead and a Purchase and send back to Meta for better ad optimization.

Leads

When someone messages you through the CTWA ad, they will be automatically marked as a lead. Or, you can choose to mark a contact as a lead when they are tagged with a specific label, like "Interested".

Purchase

You can mark contacts as purchases when they message you about buying something or when a certain tag is applied to the conversation. If you choose purchases, you will also need to enter an average order amount and select the currency your business uses.

Here is how you can set it up:

Toggle on the switch for the conversion event (Leads and Purchase), select the desired event trigger from the dropdown for the listed conversation events. Click on save to send the triggers to Meta.

With everything set up, the CTWA logs page displays Lead/Purchase events in a new column. Errors are clearly indicated, and duplicate events are prevented. CAPI offers greater control over Click-to-WhatsApp ads, improving lead/purchase tracking for optimized campaigns and audience reach.

Additional Points:

Who can use CAPI?

CAPI is available for all plans, and anyone with access to CTWA can view and manage these settings.

What happens if I try to delete a tag?

If you want to delete a tag used for lead or purchase tracking, the system will show a pop-up asking you to update or remove the lead and purchase setup first.

Can I use more than one tag for an event?

No, only one tag can be configured for each event (Lead or Purchase).