Template category change update
If you disagree with the category that Meta has assigned a given template, you can use the migration results window to appeal the categorization until May 15, 2023.
- Meta until today classified the WhatsApp templates as the following conversation categories
- Business-initiated conversations (BIC)
- User-initiated conversations (UIC)
- The following template categories were grouped under the BIC
- Marketing
- Transactional
- OTP
- When a particular category template message is sent, it opened up its respective conversation type window for 24 hours.
- And, the pricing was based on these conversation type window opened.
- To understand how the old categorization more, refer the following document
- Meta is now introduced three categories
- Marketing
- Utility
- Authentication
- And, Instead of BIC and UIC. There is going to be four different conversation types
- Marketing conversation
- Utility conversation
- Authentication conversation
- Service conversation
- On sending a template message now, each of the template now opens up a 24 hour window of that conversation
- And, the pricing will be charged based on the conversation type window opened.
- To understand how the new categorization more, refer the following document
- All the templates you have in the account are still Active and can be utilized.
- Meta has assigned all existing templates, with the new category based on the templates content and Meta's template guidelines.
- You can view migration results in thefacebook's WhatsApp Manager > Account tools > Message templates panel by clicking the See all updates button in the Alerts banner.
Screenshot of Message templates panel with alerts banner
Screenshot of migration results window with recategorized templates highlighted
- If you disagree with the category that Meta has assigned a given template, you can use the migration results window to appeal the categorization until May 15, 2023.
- To appeal, while in the migration results window, select each template you wish to appeal, click the Edit category button, then complete the flow.
- Please note that categorization appeals submitted through WhatsApp Manager migration results window, will not affect a template's status.
- If your template was already approved when you submitted an appeal, it will remain approved even if Meta rejects your appeal (and it retains the category Meta has assigned to it).