Template Pricing change update
The new pricing by Meta comes into effect from June 1st, 2023.
- Meta until today classified the WhatsApp templates as the following conversation categories
- Business-initiated conversations (BIC)
- User-initiated conversations (UIC)
- The pricing was based on these open conversation types
- To understand more about the old pricing, refer the following document
- In the new changes, there is going to be four different conversation types
- Marketing conversation
- Utility conversation
- Authentication conversation
- Service conversation
- The pricing will be based on these open conversation types
- To understand more about the new pricing, refer the following document
- Instead of BIC and UIC windows and their respective pricing, There will be 4 conversation windows and prices.
- Now, the first 1k free conversations per month will be applicable only to the User-initiated conversations (UIC)
- Free entry-point conversation window is extend from 24h to 72h for conversation starting through CTW (Click to WhatsApp) ads, Facebook page CTA’s
- Kindly refer the following document to understand this better
Last modified 1mo ago