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Template Pricing change update

The new pricing by Meta comes into effect from June 1st, 2023.

Old pricing

  • Meta until today classified the WhatsApp templates as the following conversation categories
    • Business-initiated conversations (BIC)
    • User-initiated conversations (UIC)
  • The pricing was based on these open conversation types
  • To understand more about the old pricing, refer the following document

New pricing

  • In the new changes, there is going to be four different conversation types
    • Marketing conversation
    • Utility conversation
    • Authentication conversation
    • Service conversation
  • The pricing will be based on these open conversation types
  • To understand more about the new pricing, refer the following document

Some key highlights of new pricing

  • Instead of BIC and UIC windows and their respective pricing, There will be 4 conversation windows and prices.
  • Now, the first 1k free conversations per month will be applicable only to the User-initiated conversations (UIC)
  • Free entry-point conversation window is extend from 24h to 72h for conversation starting through CTW (Click to WhatsApp) ads, Facebook page CTA’s

Pricing examples and Use cases

  • Kindly refer the following document to understand this better