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Conversational pricing

Here is the updated conversation pricing which will come in effective from June 1st 2023 - Click here to download​
  • Meta is now introduced three categories
    • Marketing
    • Utility
    • Authentication
  • And, Instead of BIC and UIC. There is going to be four different conversation types
    • Marketing conversation
    • Utility conversation
    • Authentication conversation
    • Service conversation
  • On sending a template message now, each of the template now opens up a 24 hour window of that conversation
  • And, the pricing will be charged based on the conversation type window opened.
  • To understand the pricing with its use cases, check out this document
Conversation Pricing in USD
Conversation Pricing in INR

WhatsApp Conversation Pricing Effective from June 2023 - in USD

Country/Region
Marketing
Utility
Authentication
Service
Argentina
0.0711
0.0469
0.0422
0.0363
Brazil
0.0719
0.0403
0.0362
0.0345
Chile
0.1022
0.0674
0.0606
0.0522
Colombia
0.0144
0.0098
0.0089
0.0069
Egypt
0.1234
0.0790
0.0711
0.0741
France
0.1647
0.0883
0.0795
0.0988
Germany
0.1570
0.0981
0.0883
0.0942
India
0.0114
0.0048
0.0048
0.0046
Indonesia
0.0473
0.0230
0.0345
0.0219
Israel
0.0406
0.0216
0.0194
0.0207
Italy
0.0795
0.0483
0.0435
0.0444
Malaysia
0.0989
0.0230
0.0207
0.0253
Mexico
0.0501
0.0306
0.0275
0.0121
Netherlands
0.1837
0.0920
0.0828
0.1025
Nigeria
0.0593
0.0367
0.0330
0.0357
Pakistan
0.0544
0.0291
0.0262
0.0163
Peru
0.0808
0.0482
0.0434
0.0206
Russia
0.0922
0.0549
0.0493
0.0458
Saudi Arabia
0.0467
0.0290
0.0260
0.0224
South Africa
0.0436
0.0230
0.0207
0.0193
Spain
0.0707
0.0437
0.0393
0.0424
Turkey
0.0125
0.0107
0.0095
0.0035
United Arab Emirates
0.0391
0.0228
0.0205
0.0219
United Kingdom
0.0811
0.0458
0.0412
0.0446
North America
0.0288
0.0173
0.0155
0.0101
Rest of Africa
0.0259
0.0184
0.0166
0.0417
Rest of Asia Pacific
0.0842
0.0543
0.0489
0.0258
Rest of Central & Eastern Europe
0.0989
0.0712
0.0641
0.0288
Rest of Latin America
0.0851
0.0568
0.0512
0.0486
Rest of Middle East
0.0392
0.0228
0.0205
0.0251
Rest of Western Europe
0.0681
0.0483
0.0435
0.0457
Other
0.0695
0.0389
0.0350
0.0167
​

WhatsApp Conversation Pricing Effective from June 2023 - in INR

Country/Region
Marketing
Utility
Authentication
Service
Argentina
5.2087
3.4387
3.0921
2.6600
Brazil
5.2679
2.9500
2.6550
2.5285
Chile
7.4905
4.9375
4.4438
3.8271
Colombia
1.0535
0.7165
0.6448
0.5057
Egypt
9.0449
5.7911
5.2119
5.4270
France
12.0732
6.4750
5.8275
7.2439
Germany
11.5084
7.1916
6.4754
6.9051
India
0.8355
0.3544
0.3544
0.3342
Indonesia
3.4628
1.6851
2.5276
1.5974
Israel
2.9752
1.5846
1.4223
1.5171
Italy
5.8206
3.5379
3.1840
3.2498
Malaysia
7.2493
1.6859
1.5173
1.8510
Mexico
3.6729
2.2408
2.0168
0.8819
Netherlands
13.4640
6.7446
6.0702
7.5118
Nigeria
4.3529
2.6910
2.4219
2.6117
Pakistan
3.9885
2.1334
1.9200
1.1966
Peru
5.9266
3.5325
3.1770
1.5125
Russia
6.7582
4.0196
3.6176
3.3521
Saudi Arabia
3.4184
2.1218
1.9067
1.6419
South Africa
3.1994
1.6883
1.5195
1.4182
Spain
5.1801
3.2007
2.8806
3.1080
Turkey
0.9187
0.7838
0.7016
0.2529
United Arab Emirates
2.8663
1.6692
1.4988
1.5984
United Kingdom
5.9412
3.3541
3.0186
3.2715
North America
2.1060
1.2636
1.1372
0.7430
Rest of Africa
1.8972
1.3491
1.2142
3.0558
Rest of Asia Pacific
6.1714
3.9793
3.5793
1.8843
Rest of Central & Eastern Europe
7.2447
5.2144
4.6930
2.1103
Rest of Latin America
6.2338
4.1615
3.7468
3.5685
Rest of Middle East
2.8742
1.6689
1.4985
1.8383
Rest of Western Europe
4.9885
3.5391
3.1852
3.3470
Other
5.0885
2.8475
2.5636
1.2207
​
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Last modified 24d ago